Here we are: At the eve of a new year, ready for a new perspective and new business opportunities. We’d like to share are a few thoughts to help PR pros stay at the top of their game in 2017:
Become a better listener. While taking the lead in discussions and meetings with clients is often expected, if you don’t listen carefully to what your clients say, you run the risk of missing a valuable chance to help them achieve their goals. Listening is the ultimate act of caring and the key component in effective communications.
Do your homework. Before contacting a potential client, compile research about their achievements, challenges, ambitions, and pain points. Then use this information to tailor a strategic plan for ways your firm can constructively work with them.
Remember long-term relationships. Pursuing new business is an exciting and time-intensive effort, but make sure that you don’t inadvertently shortchange your existing clients. Making an extra effort to nurture established relationships can pay off in unexpected ways.
Get out in the field. It’s important to stay in touch with your target industries and know what’s shaping them. Attending or exhibiting at a trade show can be an efficient way to do that, and offers the bonus of meeting motivated and qualified prospects in one location.
Architecture and design journalists always have a great eye for gifts. Continuing our tradition, we’ve pulled a few of the outstanding recommendations made by our friends at our favorite magazines and websites to help with last-minute holiday shopping.
The aesthetic pragmatists at Dezeen recommend the Anchor Cable by Native Union. A polygonal weight keeps the charging cable from sliding off the surface of a desk or table.
Architectural Record has a wonderful reading list. We find the possibilities featured in Never Built New York to be awesome, inspiring, and sometimes bizarre.
Boulding Blocks by Denver-based artist Mark Boulding caught the attention of the editors at Architect magazine.
Bob Borson, who writes the Life of an Architect blog, puts this subdued Everlane travel bag on his wish list.
Grab your grey-scale pencils and markers and chill out with ArchDaily’s pick: a Brutalist coloring book. [Stay within the lines.]
The team at The New York Times’ ever-stylish T magazine scoped out a Merimekko-designed serving dish.
The Architect’s Newspaper features a collection of terrazzo geometric forms. Fabricated by Besler & Sons, the weighty objects can be used as doorstops, bookends, paperweights, or small-scale sculptures.
Holiday parties and celebrations notwithstanding, the last half of December can seem pretty quiet as many clients wind down their newsworthy activities, putting the bulk of new business on temporary hold until January. PR pros can take advantage of this respite to lay the groundwork for a successful new year. Here are four tips on ways to make this momentary lull more productive:
1. Update your media list. You’re sending out holiday cards anyway (you are, aren’t you?), so it’s a logical time to make sure your directory of contacts is accurate. If there are new names on publication mastheads, write a short note introducing yourself and your clients, making sure to position your firm as a resource.
2. Remember that deadlines know no season, and the December slow-down can make a journalist’s job more difficult as sources and stories are in short supply. Capitalize on this by following up with editors and writers who might have more time to review your pitches during these weeks.
3. Review 2017 editorial calendars and note any opportunities for strategic story placements.
4. Develop a press release or a blog post that summarizes industry trends, using your clients’ achievements and expertise as examples. This will provide searchable content for journalists working on classic “year-in-review” stories.
As we hurtle towards the holidays, we pause to share some of last month’s success stories: a select list of Hausman’s clients in the November press.
San Francisco Business Times tours one of the most resilient tall buildings on the West Coast, featuring innovative seismic design by Arup
AGORA, a new cancer research center designed by Behnisch Architekten has broken ground; Inhabitat reports
Francis Cauffman wins award from the American Institute of Architects New Jersey chapter for its Biotrial North American headquarters project
PaperCity highlights a residence by Dillon Kyle Architects on this year’s AIA Houston Home Tour
Gluckman Tang‘s design for the expansion of the Museo del Prado is revealed by Dexigner
Medical Construction & Design introduces the director of healthcare projects at McKissack & McKissack
President of Joseph A. Natoli Construction named Man of the Year by the Boy Scouts of America Patriots’ Path Council