Hausman Communications

Building Influence

Twitter Feed

Monthly Archive:

#GlobalArchitecture: 5 Tips for Communicating Across Cultures

architecture-pr-new-york copy 2


As we mentioned in our first blog post this month, Writing Around the World, a global marketplace is the norm in 2014. If you are about to journey around the world to win your next project, then be certain to board your flight completely prepared. Do your homework before you leave town, and your journey will be smoother and more successful.

Familiarize yourself with your destination, and your potential client. You’ve likely researched the company, their needs, and what they’re looking for in a design firm. But you should also consider the cultural context of the firm. Learn about the iconic and recent architecture at your destination, and do your best to avoid making any culturally insensitive comments. You never know how you might unintentionally damage a business relationship with an off-handed comment.

If you’re making a presentation to stakeholders, make sure they speak and understand English. If not, arrange for a translator. Choose someone local to you, and rehearse your presentation together. That way, you’ll get your rhythm and flow down to a science before you leave home, and you’ll feel confident about your presentation.

Take into account the differences in business etiquette that you’ll encounter in another country. For example, businessmen in Japan bow in greeting, rather than shake hands, while in China, it’s considered customary to drink heavily when bargaining over a deal. If you can, speak with an expat from your destination county, and ask them for some guidance. If that’s not an option, then scour the Internet for information — you’ll find it.

Keep in mind, though, that just because you’ve done your research, it doesn’t make you an expert on your destination. Let John F. Kennedy’s famous foible “Ich bin ein Berliner,” serve as a warning to you. Unless you’re a native or fluent speaker, address your potential clients in English; most likely, they are fluent speakers.

With new technology, architects and design professionals have gained access to new, global frontiers. Implement these strategies  to put your best foot forward and position your firm to win new, international clients.

Posted by Beth Connolly

#GlobalArchitecture: Test Your Knowledge, Part 2


The wait is over. Here are the answers to our #globalarchitecture pop quiz!

  1. This is the Oscar Niemayer Museum  in Curitiba, Brazil. Designed by the renowned Brazilian architect in 2002, it was named in his honor — he completed the project at age 95. It is commonly known as “the Eye” and its shape is inspired by the Araucaria Tree, an indigenous species.
  2. The “Mushroom House,” a private residence in Perinton, New York, was designed to resemble the patterned flowers of the Queen Anne’s Lace plant. Architect Earl Young designed the 4,100-square-foot, three-bedroom, three-bath home in the early 1970s.
  3. Titled “Building with Verandas,” this 250-unit apartment complex and children’s day care center in Vienna, Austria was designed by Rüdiger Lainer + Partner. It features private outdoor space for each apartment, a roof-top sauna, and inverted loggias.
  4. The distinctive traditional homes of Puglia, Italy, or trulli, are dry stone dwellings with conical limestone-tiled roofs, which flourished in the 19th century. The trulli of Alberobello, Puglia have been named a UNESCO World Heritage Site.
  5. The 28-bedroom Palais Bulles (or “bubble house”) was designed by architect architect Antti Lovag. It’s located ten kilometers outside of Cannes, France, and is owned by designed Pierre Cardin, who frequently hosts large events.

How did you do?

#GlobalArchitecture: Test Your Knowledge!

This month, we’re taking our readers on a trip around the world with our focus on #globalarchitecture. Last week, we introduced you to some of the best international design publications.

In this post, brush up on your international architecture trivia. Can you guess where these buildings are located? Answers will be posted later this week.












Leave your guesses in the comments below, or tweet them to us @HausmanLLC.

#GlobalArchitecture: Writing Around the World

monocle screenshot copy 2

In 2014, the world is expanding and shrinking at the same time. With new technologies, doing business with someone on a different continent is not so different from doing business with your next-door neighbor. As the market for your work grows larger, our instantaneous ability to connect with others around the globe brings home the old song “It’s a small world, after all.”

More now than ever before, a global marketplace for architecture has become the norm. When you’re communicating about your work in 2014, don’t think national — think international!

That’s why this month, we’re using the hashtag #globalarchitecture to share some of our favorite international projects, trends, and publications on Twitter, Facebook, Instagram, and Pinterest. Here on Design on the Haus, we’ll be surveying our top picks for international publications, helping you brush up on your international architecture trivia, and offering strategies for communicating across cultures.


Here’s a short list of the best international design publications:



Based in the UK, E-Architect includes recent news and a directory of prominent buildings, architect profiles, and products.

Recent article we loved: House of Music Opening Aalborg (Denmark)



ArchDaily bills itself as “the world’s most visited architecture website.” The site has English, Spanish, and Portuguese channels, featuring over 60 new projects from five continents published each day.

Recent article we loved: Where Do You Work? The Offices of ArchDaily Readers



This online architecture magazine features news and projects from around the world. Its news editors curate articles from international sources, helping its visitors discover far-reaching global trends.

Recent article we loved: Chinese Villages Given Urban Look Through Design



Published in the UK, Monocle is at the forefront of design and international affairs, covering everything from architecture to urban planning to travel to fashion to interiors. Its tastemaking editorial perspective highlights the issues high-level designers care about.

Recent article we loved: Towering Above It — Bogota



Created and published by Kristen Richards, the Editor-in-Chief of Oculus, AIA New York’s quarterly journal, this website and e-newsletter includes both original content and the top architecture and design news from around the world. It also features Nuts + Bolts, a series that offers practical solutions for A/E/C businesses.

Recent article we loved: Drawing an Elegant Conclusion: Menil Drawing Institute by Johnston Marklee


Posted by Beth Connolly