Chronicle | Hausman Communications | Hausman Communications

Jun 30 2025

Beyond the Likes- Reputation Metrics That Actually Matter

It’s essential to evaluate ROI these days to make sure that your marketing and communications efforts add value, but are you tracking the metrics that actually drive business? While you’re celebrating engagement rates and follower milestones, the signals that predict new business leads and project wins might be going completely unnoticed. People like numbers because […]

Jun 3 2025

Strategic Silence: When Saying Nothing Speaks Volumes

In a world of endless content streams, I’ve noticed something fascinating: the communications we remember most are rarely the most frequent. Think about your industry colleagues for a moment. There’s always that one firm that somehow appears in every publication, posts three times daily on LinkedIn, and sends weekly newsletters that pile up unread in […]

Doctor in the Haus

May 20 2025

Taking Flight: Strategic Steps to Get Your Firm off the Runway

Dear Doctor, Our architecture firm has been around for about a decade, but we’re still relatively unknown. Our competitors with similar portfolios get more recognition and win more high-profile projects. Even though we post our projects on social media, and we’ve recently refreshed our website, we still can’t seem to move the needle. How can […]

Apr 22 2025

Practical Projects, Powerful Outcomes

When you think of the Statue of Liberty, you probably picture her shining torch, not a set of stairs. And yet, it’s exactly those elements, like the staircase — the ones we don’t celebrate in postcards — that turned an aging icon into a renewed experience for millions of visitors. In architecture and design, not […]

Doctor in the Haus

Apr 2 2025

Turn that Frown Upside Down

Dear Doctor, I’m the principal of a mid-sized architecture firm, and I feel like we’re stuck in a rut. We provide excellent services, but somehow, we’re not standing out from the crowd. How can we shift our focus to make a bigger impact and attract more clients? — Service with a Frown Oh, Service with […]

Mar 27 2025

Communicate with Impact

This week’s View From The Top features a guest post from our founder, Tami Hausman, who brings her signature wit and strategic insight to the forefront with a timely reminder: if you want your firm to stand out, you need to be specific—not just in what you do, but in how you communicate it. “I’ve […]

Mar 19 2025

The Echo Effect: How Consistency Makes Your Messaging Stick

The most recognizable firms don’t just communicate—they amplify. A strong message isn’t a one-time effort; it echoes across every interaction, reinforcing your expertise and building trust. If your message isn’t clear, repeatable, and aligned across every platform, it won’t have an impact. Fortunately, making your messaging stronger isn’t complicated—it just takes consistency. Three Ways to […]

Mar 17 2025

Flip the Script: Make Your Message Matter

Too many businesses are talking about themselves instead of focusing on what truly matters to their clients. If your words don’t make it immediately clear how you solve real problems, your clients, partners, and even your own team may struggle to see your true value. The good news? This is an easy fix. Three Ways […]

Doctor in the Haus

Mar 6 2025

Same Old Story

Dear Doctor, I’m the marketing director at a 30-year-old engineering firm, and our messaging sounds old and tired–because it is. We have great projects, but the way that we talk about our firm doesn’t match the caliber of our work and our core values. How can we communicate more clearly and win more work? — […]

Feb 28 2025

From Weed to Wildflower: Is Your Brand Ready to Bloom?

Ah, branding decisions. They’re like choosing between a bold haircut or just getting a trim. Do you refine what you’ve got to keep things neat without scaring the neighbors (that’s evolution), or do you go all in with a dramatic new look (hello, revolution)? When it comes to your firm’s branding, the stakes are higher […]

Feb 20 2025

Boost Your Firm’s Identity with Memorable Branding

In an era where attention spans are shorter than a goldfish’s memory (seriously, look it up), the psychology behind branding is the secret sauce. Understanding it is the key to standing out in a sea of sameness. As a communications coordinator with a background in counseling, I know that the principles guiding human behavior and […]

Feb 13 2025

Beyond the Logo: How to Align Your Brand with Your Firm’s Culture

When people think of branding, they often picture sleek logos, trendy color palettes, and fonts with names that sound like indie bands (looking at you, “Montserrat”). But here’s the real deal: your brand isn’t just a logo or a catchy tagline. It’s the vibe, the energy, the unspoken feeling people get when they interact with […]

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