Apr 22 2025
Practical Projects, Powerful Outcomes
When you think of the Statue of Liberty, you probably picture her shining torch, not a set of stairs. And yet, it’s exactly those elements, like the staircase — the ones we don’t celebrate in postcards — that turned an aging icon into a renewed experience for millions of visitors. In architecture and design, not […]
Read MoreApr 2 2025
Turn that Frown Upside Down
Dear Doctor, I’m the principal of a mid-sized architecture firm, and I feel like we’re stuck in a rut. We provide excellent services, but somehow, we’re not standing out from the crowd. How can we shift our focus to make a bigger impact and attract more clients? — Service with a Frown Oh, Service with […]
Read MoreMar 27 2025
Communicate with Impact
This week’s View From The Top features a guest post from our founder, Tami Hausman, who brings her signature wit and strategic insight to the forefront with a timely reminder: if you want your firm to stand out, you need to be specific—not just in what you do, but in how you communicate it. “I’ve […]
Read MoreMar 19 2025
The Echo Effect: How Consistency Makes Your Messaging Stick
The most recognizable firms don’t just communicate—they amplify. A strong message isn’t a one-time effort; it echoes across every interaction, reinforcing your expertise and building trust. If your message isn’t clear, repeatable, and aligned across every platform, it won’t have an impact. Fortunately, making your messaging stronger isn’t complicated—it just takes consistency. Three Ways to […]
Read MoreMar 17 2025
Flip the Script: Make Your Message Matter
Too many businesses are talking about themselves instead of focusing on what truly matters to their clients. If your words don’t make it immediately clear how you solve real problems, your clients, partners, and even your own team may struggle to see your true value. The good news? This is an easy fix. Three Ways […]
Read MoreMar 6 2025
Same Old Story
Dear Doctor, I’m the marketing director at a 30-year-old engineering firm, and our messaging sounds old and tired–because it is. We have great projects, but the way that we talk about our firm doesn’t match the caliber of our work and our core values. How can we communicate more clearly and win more work? — […]
Read MoreFeb 28 2025
From Weed to Wildflower: Is Your Brand Ready to Bloom?
Ah, branding decisions. They’re like choosing between a bold haircut or just getting a trim. Do you refine what you’ve got to keep things neat without scaring the neighbors (that’s evolution), or do you go all in with a dramatic new look (hello, revolution)? When it comes to your firm’s branding, the stakes are higher […]
Read MoreFeb 20 2025
Boost Your Firm’s Identity with Memorable Branding
In an era where attention spans are shorter than a goldfish’s memory (seriously, look it up), the psychology behind branding is the secret sauce. Understanding it is the key to standing out in a sea of sameness. As a communications coordinator with a background in counseling, I know that the principles guiding human behavior and […]
Read MoreFeb 13 2025
Beyond the Logo: How to Align Your Brand with Your Firm’s Culture
When people think of branding, they often picture sleek logos, trendy color palettes, and fonts with names that sound like indie bands (looking at you, “Montserrat”). But here’s the real deal: your brand isn’t just a logo or a catchy tagline. It’s the vibe, the energy, the unspoken feeling people get when they interact with […]
Read MoreFeb 5 2025
Ready, Set, Logo!
Dear Doctor, Now that it’s a new year, the leadership of our decades-old firm wants to refresh our brand. We definitely need a different look, there’s no question about it. But it seems that we can go further than that. Our profile is kind of old, and I’m not sure that we stand out from […]
Read MoreDec 31 2024
Built to Last: Strengthening Your Relationships through Gratitude
As the year comes to a close, it’s a great moment to reflect on the relationships that have helped shape your career. Gratitude is more than just a nice gesture—it’s a crucial part of building trust and communicating effectively, especially in the fast-paced world of design and construction. In an industry where collaboration is a […]
Read MoreDec 19 2024
Purpose Over Pace
As the year comes to a close, it’s natural to feel the pulled in many directions. There’s the rush to wrap up ongoing projects, the dash to finalize plans for the year ahead, and the sprint to finish all your Christmas shopping. But, as the Doctor wisely pointed out in her latest blog, success isn’t […]
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