Jul 11 2024

Consistency is Key: Building a Reputation Through Repetition

Today, I’m diving deep into a topic that may not seem as flashy as innovation or as urgent as deadlines but is crucial to building a strong brand: consistency. Yes, consistency—the secret sauce to creating a brand reputation that sticks. You might be wondering, “What’s so sexy about consistency?” Well, let me tell you, it’s […]

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Doctor in the Haus

Jun 18 2024

Rebel Without a Brand

Dear Doctor: Everyone is telling me that our firm needs to work on its brand. I’ve heard so much about branding, but I still don’t know exactly what it is. And I have no idea how to build one. Can you help walk me through the process? – Rebel Without a Brand Ah, my dear […]

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May 29 2024

Stage Fright to Stage Bright: Mastering Video Presentations

In today’s digital age, mastering the art of online presentations is essential. Whether you’re addressing a small team or a large audience, your ability to engage through a screen can make or break your connection. Here’s how you can shine in your next video presentation. Set Yourself Up for Success Creating a professional environment is […]

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May 15 2024

The Unspoken Edge: Mastering Non-Verbal Cues

by Chelsea Gaarder Harnessing the silent language of non-verbal cues can turn mere interactions into influential encounters . In this week’s ‘View from the Top’, we explore how mastering silent cues can shape your projects’ narrative and significantly influence stakeholders’ decisions. Strategic Body Language Research suggests that non-verbal communication accounts for a staggering 55% of […]

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Doctor in the Haus

May 1 2024

Stage Fright to Spotlight: Mastering Client Connections

Dear Doctor: The competition for winning work keeps getting tougher. While we get to the interview stage for most of our pursuits, we seem to fall flat in interviews. I’m concerned that our team isn’t connecting with potential clients when we’re face-to-face, either in person or on Zoom. How can we improve our odds?    […]

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Apr 21 2024

Celebrating Milestones: Lessons from the Top

Written by Chelsea Gaarder As we close this series focused on securing exclusives, it’s a time not just for reflection but for celebration. The journey to publication and beyond is strewn with learning opportunities, each teaching us invaluable lessons about patience, creativity, and effective communication. This month, our journey took an exhilarating turn as ‘Dr. […]

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Apr 9 2024

Don’t Wait in Line, Publish Now!

Written by Chelsea Gaarder This month, we are exploring securing exclusives in top architectural magazines. Today we further continue that conversation by delving into the art of forging successful partnerships with magazine editors. As part of Dr. Hausman’s communication team, I’ve been lucky enough to observe and take part in strategic dialogues that have transformed […]

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Apr 2 2024

Beyond the Wait: Unlocking Alternative Visibility Avenues for Your Project

We get it. You’re itching to see your project grace the glossy pages of top-tier magazines. The allure of an “exclusive” has you playing a waiting game that feels longer than the construction phase of your project. But here’s the kicker—life and publicity don’t need to stand still while you’re waiting for that golden nod. […]

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Doctor in the Haus

Mar 12 2024

Unlocking the Secrets of Architecture Publishing: Navigating Exclusives and Marketing Your Work

Dear Doctor: I really need your help. We really want to get our work published in some of the architecture magazines, but I don’t understand how they work and what they mean by an “exclusive.” I feel like we have to wait a long time for a decision—sometimes months. In the meantime, I’ve heard that […]

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Nov 9 2021

Sell Outcomes, Not Services

To build your influence and attract more clients, it’s time to drop the emphasis on services and start to focus on outcomes.

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Sep 1 2021

Practicing the Pivot in a Press Interview

Knowing how to re-position the conversation helps you get your point across

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Aug 16 2021

Hard Hat “Host with the Most”

It’s time to put your hard hat on and plan your media tour

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