At last month’s National AIA Convention in Philadelphia, Hausman president and PR champion Tami Hausman delivered another powerhouse presentation on fusing traditional and digital marketing tools. Sharing the stage with Brien McDaniel (FXFOWLE) and David Roccosalva (EverGreene Architectural Arts), she coached the audience of architects on crafting winning strategies for effective integrated communications. If you missed the lecture and want tips on how to develop and deliver your message, you haven’t lost out—click HERE to view clips of the presentation (and other winning videos) on Hausman LLC’s YouTube channel.
If your summer days aren’t quite as lazy as you’d like, and taking a full-fledged vacation is not in the picture, don’t worry—we’ve compiled a short list of simple day-trip destinations that can refresh you just as much as a week on the beach. All of our suggested sites are homes and/or studios of artists, so you can tap into the creative vibe and further your own artistic interests during your visit—kind of a busman’s holiday.
Garrison, New York
Overlooking a water-filled quarry in the Hudson River Highlands, mid-century designer Russell Wright created the interiors for his home and studio; David Leavitt was the architect for the house, which was built in 1960. Trails wind through the 75-acre woodland garden. A program of music performances and art installations continues throughout the summer; guided tours are offered May through November.
Georgia O’Keeffe Home and Studio
Abiquiu, New Mexico
This adobe compound was in a ruined state when Georgia O’Keeffe’s first visited the property in 1945. After a four renovation, she moved into home and converted a stable into her studio; she lived there until 1984. About 50 miles from Santa Fe, the property is open for tours from March through November.
Grant Wood Studio
Cedar Rapids, Iowa
Grant Wood painted American Gothic in this studio in 1930. Located on the second floor of a modest 19th century brick carriage house, he remodeled the raw loft, creating an unexpectedly interesting and space-efficient live/work home. The building is open for visits from April through December.
Thomas Hart Benton Home and Studio
Kansas City, Missouri
The humble-yet-heroic paintings and murals of Thomas Hart Benton offer a powerful look at American life in the 1930s, with the people and culture of the Midwest his most frequent subject. The artist worked in this studio for 35 years, until his death in 1975. The property is open from April through November.
At our mid-sized architecture office, I wear many hats: My official title is marketing coordinator, but I’m also administrative whiz, technology trouble-shooter, and webmaster. Our partners recently decided to commit to working with a public relations firm, but I’m not quite sure what they’re looking to accomplish. Can you advise me on where, oh where to begin? How do I figure out what that means, and then find the company that’s right for us?
Millinery-Maddened Millennial in Minneapolis
Well, Millinery, it’s good to know that someone else has not skipped off to the beach for the summer! Otherwise, the Doctor would get very lonely in the office—talking to the plants is good for a little while, but inanimate objects are not always the best office-mates. So, I’m glad you are reaching out, and you have come to the right place!
There’s nothing that I like more than a good strategy, which is the first item on your PR agenda. Most important, from the outset, you need to establish some goals. Just think about it: you can’t run a race without knowing where the finish line is! So, when your partners say they want to hire a firm, what exactly are they trying to accomplish? Many people think that public relations is press, and that’s a big part of it. If that’s your goal, then you have to determine what kind of press you want: local or national; business press, trade, or design press; project-related articles or trend stories.
Now, the Doctor tries to make it easy for you, of course, but she also wants to give you a lot of options! And, don’t forget, it’s probably some combination of all these things. Some people are “either/or” types, but I like to think of myself as a “both/and” person when it comes to outreach. On that note, going beyond press, you should also think about other ways of building your influence. Let me be clear: we love press—yes, we think it’s the bees’ knees—but you can also get a lot of buzz through speaking engagements, professional organizations, and being active on social media.
See, Millinery, I bet there’s a lot more than you bargained for! But the Doctor wants to point you in the right direction. I suggest that you try to get as many specifics as you can from the partners, and that will help you figure out what kind of firm you need to bring on board. When you have your goals, you can look for the right partner.
On that note, it’s low tide, and I’m off to the shore to stick my toes in the sand….
July is the month when vacation season starts in earnest. Temperatures climb, work weeks shorten (if you’re lucky), and the beach beckons. We’ve rounded up some architecturally auspicious summer homes by the shore (perhaps you’ll recognize a few of them) where we’d be very happy to while away a few days.
Designed by John Lautner in 1970, the Arango House still has an avant-garde appeal. Overlooking Acapulco Bay, its solid, swooping forms handily defy easy categorization.
A vivid bit of vernacular design, the photogenic “beach boxes” of Australia’s Brighton Beach are an architectural inheritance of sorts, passed from one generation to the next. When one of these colorful cabanas does come on the market, the asking price—around $200,000 AUD—belies its size.
Photograph by Bill Maris
An instant icon when it was built on Cape Cod in 1968, the Cooper House by Gwathmey-Siegel featured a peace-keeping program: the childrens’ bedrooms were separated from the parents’ master suite.
Photograph by Matt Lord
Clever photography and superlative engineering imbue this home, the Pole House Fairhaven by f2 Architecture, with the illusion of floating over the Australian coast.
Post-modernism is having something of a moment, now, so we’re including this Malibu beach house by Michael Graves on our list of seaside retreats.
North of LA in Oxnard, the Vault House overlooks the Pacific. Architects Johnston Marklee designed the geometric exploration in 2013.
Frank Gehry‘s Norton House has been a landmark on the Venice, California boardwalk since 1984. The “lifeguard tower” structure, inspired by the homeowner’s erstwhile summer job, is used as a writer’s studio.
Moorish meets Moderne in this spirited stylistic hybrid. In Alys Beach, not far from the epicenter of New Urbanism, Seaside, Florida, it’s designed by Jeffrey Dungan Architects.
Reaching out over the waters of Canada, the Two Hulls House illustrates MacKay-Lyons-Sweetapple Architects’ continuing interest in pared-down forms set in a primordial landscape.
At this Malibu residence, Richard Meier forgoes his traditional white facade in favor of a slatted screen of wood. How very Cali.
The harbinger of a Bay Area regional style, Condominium 1 at The Sea Ranch was not initially well received by its developers, who sent a terse telegram—”Stop work. It looks like a prison.”—to architects Charles Moore, Donlyn Lyndon, Bill Turnbull, and Richard Whitaker in 1965.