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Hausman Clients in the Press: March 2017

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Read all about it! We’re proud to share these select clips of Hausman clients featured in the media during the month of March.

The Boston Globe tours Arup’s healthy Boston office

Arup engineers silence for an exhibit at the Guggenheim Museum, via The New York Times

Yahoo Finance covers the expansion of Arup in Houston

Arch20 visits the new John and Frances Angelos Law Center by Behnisch Architekten at the University of Baltimore

Matt Noblett of Behnisch Architekten talks to Architect magazine about the impact of budgets cuts to the EPA might affect the building industry

Retail Design features Francis Cauffman’s design for the offices of law firm Fox Rothschild

Gluckman Tang’s artful residential portfolio is showcased in Fred A. Bernstein’s article in Introspective magazine

McKissack & McKissack CEO Deryl McKissack is interviewed for The New York Times column, “Corner Office”

Mentorphile features Deryl McKissack, CEO of McKissack & McKissack

Rider Levett Bucknall’s inimitable “Crane Report” makes The Wall Street Journal

The Las Vegas Sun talks to Rider Levett Bucknall about financing sports stadium construction projects

(More) Words of Wisdom

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Following up on last week’s roundup of prominent PR pros proffering advice to their younger selves, here’s entrepreneur Richard Branson’s take on the assignment. Writing to his 25-year-old self, he says:

Dear Richard,

I’m writing to you from 40 years in the future. You’re now 65 years old, and while you’ve lived a happy and healthy life with no regrets, I have some advice for you.

Congratulations on launching Virgin. I know you’re still trying to find your feet and work out the ins and outs of business, but stick with it. I can guarantee the best is yet to come. While I don’t want to spoil the mystery and fantasy of the unknown, I can tell you there will be so many wonderfully rewarding moments and the most incredible people in your future. And, yes, many of your wildest dreams will come true. But there’s a clause: you will have to work hard to make them happen.

The road ahead is pock-marked with many bumps, chasms, and forks. There will be times where you want to give up and throw everything in. Don’t. By turning challenges into opportunities, you will find success you never realized you were capable of achieving. But you won’t always succeed. In fact, you will fail time and time again. That’s OK, though, because failure is an inevitable part of every personal and entrepreneurial journey. It’s important to pick yourself up, retrace your steps, look at what went wrong, and learn from your mistakes.

“Entrepreneur”: now there’s a word that you might not be overly familiar with yet. But you will be. It’s a word that will become synonymous with your name and your approach to business. It’s also a word synonymous with risk. You took a risk when you left school to start Student magazine, and again when you moved from Student magazine to Virgin Records—and both paid off. Continue to take chances. In the future, how “lucky” you are in business will be determined by how willing you are to take calculated risks.

Let your dreams guide your path. Keep the people you love and respect close to you. Don’t be afraid to delegate responsibility. Don’t let the naysayers deter you. Screw business as usual and do things your own way. The Virgin brand will take you places other than music. Your ability to take calculated risks and your incurable optimism will lead to great heights—both in business and in life. Like one of your favorite authors, Dr. Seuss, wrote, “Oh, the Places You’ll Go!” Reach for the moon—it’s yours for the taking, if you go out there and grab for it with both hands.

Good luck—

Richard

Sir Richard also “corresponded” with himself at ages 10, 50, and 65.

Words of Wisdom: Women in Communications

womens history pr communicationsWrapping up this Women’s History Month, we’re featuring some inspirational—and insightful—answers by women in the PR business to the question: Knowing what you now know about work and success, what advice would you give to your 20-year-old self?

There is no crystal ball. You don’t know where you will end up, so enjoy the journey and enjoy wherever it takes you. Work as hard as you can and learn as much as you can. Be curious, be inquisitive, and ask a lot of questions. Be indispensable. Always do your best and impress with your enthusiasm. Build lasting relationships.—Tami Hausman, Hausman LLC

If you don’t ask for it, you won’t get it. Go out there and get it.—Liz Torres, Hill+Knowlton Strategies

Play the long game and don’t look for shortcuts.—Amy Lyons, SHIFT Communications

Be the person everyone want to work with and ultimately you’ll be the person everyone wants to work for.—Catherine Hernandez-Blades, Aflac

Celebrating Women's History Month

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In recognition of Women’s History Month, we’re asking leading practitioners to talk about what drew them to the AEC industries. Lisa Anders, Vice President of Business Development at McKissack & McKissack, has more than two decades of construction project management experience in both public and private sectors. Holding a BS in Civil Engineering from Howard University and a MBA from the University of Maryland, she was senior program director for the new National Museum of African American History and Culture and senior project manager for the Martin Luther King, Jr. Memorial.

“As a child I gravitated towards activities and toys that required creativity and assembly, like Lego, woodworking, and building model trains and rockets. I was into science and math, and loved art. I strongly considered going pre-med, but chose to pursue civil engineering instead because it seemed to capture all of my interests. Although I like the living sciences, I followed my passion of building things over rebuilding people! I have been thoroughly satisfied with my choice. It has been very rewarding, and I feel blessed to enjoy a career that contributes to the enhancement of the world in which we live.”

Celebrating Women's History Month: Women in PR

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As a Minority/Women Owned Business, we’re pleased to see the many ways Women’s History Month is being observed. One celebration has particular relevance for us: The role of women in the PR business is the focus of a new exhibition at the Museum of Public Relations and Library. The opening of the show was marked by a panel discussion of the contributions women have made to the industry over the years; participants included Karen Russell, University of Georgia; Meg Lamme, University of Alabama; Karla Gower, University of Alabama and director of the Plank Center; Muriel Fox, co-founder and PR director for the National Organization for Women; and Anne Bernays, novelist, teacher, and daughter of PR pioneer Doris Fleischman Bernays.

Open by appointment, the museum is home to the world’s largest collection of historic public relations materials and artifacts. Books, journals, letters, posters, audio tapes, and films chronicle the evolution of the field and the innovative women—and men—who help shape the way we see the world.

Hausman Clients in the Press: February 2017

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We’re thrilled to be continuing our streak of great press for Hausman clients in 2017! Here’s a select list of editorial coverage culled from the month of February.

Engineering News-Record looks at Arup‘s visionary work in the transportation sector

Three major projects by Behnisch Architekten are featured in Arch20: WIPO Conference Hall, Harvard University’s Science and Engineering Complex in Allston, and Santa Monica Parking Structure #6

The AIA New York chapter notes the opening of the innovative Upstate Cord Blood Bank by Francis Cauffman. The project is also covered in Eagle News and NewsWise

Medical Construction & Design talks to Francis Cauffman about best practices in ER design

Francis Cauffman‘s design for New York law firm Fox Rothchild is profiled in Office Snapshots

Real Estate Weekly recognizes staff promotions at Francis Cauffman

Donna Wilson interviews Deryl McKissack of McKissack & McKissack in a three-part series for Bloomberg Radio

The Jobsite turns to Julian Anderson of Rider Levett Bucknall for construction business insight

John Jozwick of Rider Levett Bucknall advises on avoiding drive-by ADA lawsuits in Building Design + Construction

Happy Valentine's Day!

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On this Valentine’s Day, our creative friends at Arch Daily and Architectural Record have created fabulous galleries of architecture-inspired messages that convey the spirit of the holiday in design-friendly words and pictures. We’ve excerpted a few to share—enjoy!

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And for our part, we polled friends and colleagues about what architecture means to them…see how their responses shaped up here.

Hausman Clients in the Press: January 2017

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The new year is off to a great start for Hausman, and we’d like to share some of last month’s editorial success stories! Here’s a select list of our architectural and engineering clients featured in the media during January.

The Arup-engineered Second Avenue Subway made headlines in Wired and in Wallpaper

The Atlantic looks at the upgrade of LAX; Arup‘s strategic aviation security expertise is highlighted

Behnisch Architekten‘s design for Harvard’s new Science and Engineering Complex is reviewed by Crain’s Boston

The Houston Chronicle tours the home of Dillon Kyle Architects founder and principal…and Chron.com visits, too

The North American headquarters of Biotrial, designed by Francis Cauffman, wins a design award from the American Institute of Architects’ New Jersey chapter

Gluckman Tang‘s proposal for the Museo del Prado is revealed in Masonry Design magazine

Architects + Artisans features Gluckman Tang‘s design for a summer house at Olana

The Olana project by Gluckman Tang was also spotlighted by The Huffington Post

The latest Crane Report by Rider Levett Bucknall was covered by The Architect’s Newspaper and National Real Estate Investor. Featured markets were picked up by many local media outlets, including the Charlotte Observer, Curbed LA, Nashville Business Journal, Pacific Business News, and the Seattle Times

The Architect’s Newspaper profiles Solomon Cordwell Buenz‘ newest contribution to the San Francisco skyline, 399 Fremont

SCB principal Gary Kohn shares his expertise in hospitality work in an article on Loews North Park Drive in Top Hotel News

Truth, Facts, and PR

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[Illustration from “Facts are Sacred” by Simon Rogers]

On January 24, 2017, the Public Relations Society of America issued a brief statement that we’d like to share:

PRSA Statement on “Alternative Facts”

Truth is the foundation of all effective communications. By being truthful, we build and maintain trust with the media and our customers, clients and employees. As professional communicators, we take very seriously our responsibility to communicate with honesty and accuracy.

The Public Relations Society of America, the nation’s largest communications association, sets the standard of ethical behavior for [our] 22,000 members through our Code of Ethics. Encouraging and perpetuating the use of alternative facts by a high-profile spokesperson reflects poorly on all communications professionals.

PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never spin, mislead, or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth.

—Jane Dvorak, APR, Fellow PRSA, Chair of the Society for 2017

Truth and integrity are at the heart of our practice at Hausman. We’re proud that for nearly a decade we have earned the trust of both our clients and journalists by delivering information and ideas that are fact-checked and objective.

Tips to Strengthen Professional Relationships

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Do you want to be top-of-mind not only with people that you want to do business with, but also with those who can help build your influence? The secret is to get personal. Here are four tips to help build your professional relationships and get larger returns as a result.

1. Reach out IRL. In this world of e-mails, texts, and tweets, the value of a phone call is often underestimated. Take time every so often to pick up the phone to touch base with a prospective client or colleague. You can also stop by a client’s office to say hello or drop off a small token of appreciation you’ve picked up during a recent trip. Gestures like these let people know you’re thinking about them, and that they are important to you.

2. Perfect your timing. Reaching out is key, but don’t forget to factor in when it’s appropriate to do so. Don’t just get in touch with journalists when you want them to write about you or cover your project. Instead, suggest meeting for a coffee—your treat—to talk about the stories they are working on now and down the road. Make a friendly introduction to a third party that shares common interests with your writer friend. Send a thank you note and connect on social media by sending a LinkedIn invitation within a day or two after your meeting.

3. Socialize on social media. Social media is an essential tool for successful marketing. You can share your work and ideas in real time, while simultaneously making connections with other design pros. Maintain active Twitter and LinkedIn accounts and open up communication channels with writers, peers, and potential clients. Connect with, or ask for an introduction to, those folks you want to know. Familiarize yourself with journalists’ Twitter handles and say hi once in awhile. (Of course, don’t forget to mention your latest project!)

4. Really get to know people. If you take the time to find out what’s important to the individuals you want to connect with, your chances of establishing professional relationships with them will increase. Make a list of personal as well as professional details about each person, ranging from their alma mater to their extra-curricular accomplishments to what non-work-related subjects in which he or she is interested. If you demonstrate that you’re knowledgeable about a person’s life outside of work, it shows you’re interested in building a mutually beneficial relationship.

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