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AEC

Oct 5 2015

Architecture & Design Film Festival – Kyle Bergman Q+A

Here in New York City, it’s Architecture and Design Month “Archtober” (ärk’tōbər)! It’s the fifth annual month-long festival of architecture activities, programs and exhibitions taking place during the month of October.  Around the globe, there are a bounty of cultural festivals that also celebrate excellent architecture and great design and, this month, we’re highlighting some […]

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Jul 31 2015

Maximize Your Growth Potential: Put Your Best Relationships Forward

Summer is in full swing, but it’s not too late to start developing a solid business strategy for the Fall, so we’ll round out our snapshot of “A Three-Phase Program to Fast-Track Your Design Business for Profit.” Dr. Tami Hausman participated in the panel at the 2015 AIA National Convention in May, along with Lisa Henry, CEO of Greenway […]

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Jul 20 2015

Design on the Haus’ 200th Post: Communicate with impact!

  Summer is the perfect time to do some strategic thinking, so we’ll continue our snapshot of “A Three-Phase Program to Fast-Track Your Design Business for Profit.” Dr. Tami Hausman participated in the panel at the 2015 AIA National Convention in May, along with Lisa Henry, CEO of Greenway Group, and Stephen Whitehorn, managing principal of Whitehorn Financial Group. In […]

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Jul 9 2015

Strategic Planning: A Concise Overview

  We know that the summer is usually a slow time, but it’s exactly the right time to do some stratetgic thinking! For example, have you ever thought about developing – and implementing – a goal-oriented business strategy? How you can communicate more effectively about your projects to win the next ones? Ways that you […]

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Jun 22 2015

The Heart and Soul of Buildings: Architecture as Experience

This month, we’re focusing on the experience of architecture. We welcome our special guest blogger, architectural historian John Kriskiewicz, Assoc. AIA, who takes us on a journey through two iconic New York buildings to illustrate his views on “architecture as experience.”  A native New Yorker, John holds a professional degree in architecture from Pratt Institute […]

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Jun 15 2015

Virtual Architecture: Use Digital Media and Share the Experience

The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]

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May 26 2015

Communicate Your Work with Strong Architectural Photography

  Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]

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May 11 2015

Worth a Thousand Words: Make a Photographic Impact on Social Media

May is National Photography Month, so we are going to explore how you can use professional and snapshot photography to promote your firm and projects on social media. Using photos and imagery in your social media will boost your company’s virtual presence, promote your projects, and engage your audience. In fact, Tweets with images get […]

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Apr 27 2015

Raise Awareness of Landscape Architecture and Promote Your Work

“Can you fix my backyard?“ If you’re a landscape architect, you’ve had to listen to this question a hundred times. Your friends think your job is to prune their roses and mow their lawn. You may also hear, “Oh, you live in New York? There can’t be much work for landscape architects there.” In reality, […]

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Apr 20 2015

Design Your Social Media Landscape

Editor’s Note: April is World Landscape Architecture Month #WLAM2015. In recognition of this month-long celebration, the American Society of Landscape Architects (ASLA) held numerous events to bring greater awareness to the discipline. As part of that effort, Dr. Tami Hausman, president of Hausman LLC, participated on a panel about social media for the ASLA NY […]

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Apr 13 2015

Make your Landscape Architecture PR Bloom in 5 Easy Steps

April is Landscape Architecture Month, and the profession is in the spotlight. What can landscape architects do this Spring and throughout the year to get the attention of the media? Landscapes take a long time to design and a long time to grow. Unless you’re Michael Van Valkenburgh, you probably don’t have a ribbon cutting […]

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Feb 24 2015

The ROI of Relationships

by Steve Whitehorn The financial success of any firm is built upon its personal relationships. However, many firms often fail to realize this basic truth. The endless pursuit of new clients to expand market share is an outmoded, counterproductive strategy. You can spend an overwhelming proportion of your marketing budget trying to win new clients, […]

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