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marketing

May 28 2020

Growing Business with Thought Leadership

How a thought leadership program can help turn potential clients into customers

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May 19 2020

Getting Your Message to the Right Readers

By choosing communication channels strategically, thought leaders can build their industry influence—and their business

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May 5 2020

Thought Leadership in the AEC Industries

Tips on starting an effective thought leadership program

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Jan 29 2020

Resolutions for Better Branding in 2020

A new year means a new beginning! Here are Hausman’s tips on elevating your brand

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Jul 18 2019

Hausman Hits the Summer Speaker Circuit

Two opportunities to get expert advice on public relations for architecture firms

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Jun 11 2019

News That’s Worthy: An Eblast Marketing Checklist

Four tips for crafting an effective eblast

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Apr 22 2019

Clear Communications Start with Clear Business Goals

Knowing your business objectives will shape your marketing strategy

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Jun 28 2016

Creating a Monograph That’s Not Monotonous, Part 2

Continuing his look at the creation of an architectural monograph and managing a multi-media publicity campaign, Brien McDaniel, Communications Director, Senior Associate of FXFOWLE, reveals the details of publicizing Reveal Filter Evolve Effect (ORO Editions, 2015), the latest publication from FXFOWLE.   A select number of copies of Reveal Filter Evolve Effect (representing about 300-350 […]

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Sep 22 2015

September success strategies

Four steps for creating a powerful communications plan If you read our previous blog post regarding re-calibrating your brand, you’ve taken the first step towards long-term success. Ok, so you’ve gone through the mini-branding evaluation. You’ve identified the specific types of clients you want, clarified your direct and indirect competitors, defined your differentiators, aligned your […]

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Jul 20 2015

Design on the Haus’ 200th Post: Communicate with impact!

  Summer is the perfect time to do some strategic thinking, so we’ll continue our snapshot of “A Three-Phase Program to Fast-Track Your Design Business for Profit.” Dr. Tami Hausman participated in the panel at the 2015 AIA National Convention in May, along with Lisa Henry, CEO of Greenway Group, and Stephen Whitehorn, managing principal of Whitehorn Financial Group. In […]

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Jun 15 2015

Virtual Architecture: Use Digital Media and Share the Experience

The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]

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May 11 2015

Worth a Thousand Words: Make a Photographic Impact on Social Media

May is National Photography Month, so we are going to explore how you can use professional and snapshot photography to promote your firm and projects on social media. Using photos and imagery in your social media will boost your company’s virtual presence, promote your projects, and engage your audience. In fact, Tweets with images get […]

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