Communications
Nov 19 2020
Communicating Past the Pandemic
How top AEC leaders are connecting with clients and colleagues during uncertain times
Read MoreJul 18 2019
Hausman Hits the Summer Speaker Circuit
Two opportunities to get expert advice on public relations for architecture firms
Read MoreJan 30 2018
Five Tips for Better Writing
“Put it in writing” is sometimes easier said than done. We share tips on being a better author.
Read MoreSep 22 2015
September success strategies
Four steps for creating a powerful communications plan If you read our previous blog post regarding re-calibrating your brand, you’ve taken the first step towards long-term success. Ok, so you’ve gone through the mini-branding evaluation. You’ve identified the specific types of clients you want, clarified your direct and indirect competitors, defined your differentiators, aligned your […]
Read MoreJul 20 2015
Design on the Haus’ 200th Post: Communicate with impact!
Summer is the perfect time to do some strategic thinking, so we’ll continue our snapshot of “A Three-Phase Program to Fast-Track Your Design Business for Profit.” Dr. Tami Hausman participated in the panel at the 2015 AIA National Convention in May, along with Lisa Henry, CEO of Greenway Group, and Stephen Whitehorn, managing principal of Whitehorn Financial Group. In […]
Read MoreJun 15 2015
Virtual Architecture: Use Digital Media and Share the Experience
The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]
Read MoreMay 26 2015
Communicate Your Work with Strong Architectural Photography
Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]
Read MoreMay 11 2015
Worth a Thousand Words: Make a Photographic Impact on Social Media
May is National Photography Month, so we are going to explore how you can use professional and snapshot photography to promote your firm and projects on social media. Using photos and imagery in your social media will boost your company’s virtual presence, promote your projects, and engage your audience. In fact, Tweets with images get […]
Read MoreApr 27 2015
Raise Awareness of Landscape Architecture and Promote Your Work
“Can you fix my backyard?“ If you’re a landscape architect, you’ve had to listen to this question a hundred times. Your friends think your job is to prune their roses and mow their lawn. You may also hear, “Oh, you live in New York? There can’t be much work for landscape architects there.” In reality, […]
Read MoreApr 20 2015
Design Your Social Media Landscape
Editor’s Note: April is World Landscape Architecture Month #WLAM2015. In recognition of this month-long celebration, the American Society of Landscape Architects (ASLA) held numerous events to bring greater awareness to the discipline. As part of that effort, Dr. Tami Hausman, president of Hausman LLC, participated on a panel about social media for the ASLA NY […]
Read MoreApr 13 2015
Make your Landscape Architecture PR Bloom in 5 Easy Steps
April is Landscape Architecture Month, and the profession is in the spotlight. What can landscape architects do this Spring and throughout the year to get the attention of the media? Landscapes take a long time to design and a long time to grow. Unless you’re Michael Van Valkenburgh, you probably don’t have a ribbon cutting […]
Read MoreFeb 24 2015
The ROI of Relationships
by Steve Whitehorn The financial success of any firm is built upon its personal relationships. However, many firms often fail to realize this basic truth. The endless pursuit of new clients to expand market share is an outmoded, counterproductive strategy. You can spend an overwhelming proportion of your marketing budget trying to win new clients, […]
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