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Public Relations

Client Digest

Dec 5 2017

Spreading the Word

Our targeted public relations for architecture firms leads to positive media coverage. Here’s a roundup of November press for Hausman’s clients.

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Nov 29 2017

Auteurs and Architecture

Are you ready for your close-up? Video, architecture, and PR, considered.

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Oct 3 2017

Browse This!

Welcome to Hausman 2.0—our new website.

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Nov 16 2016

Change is in the Air: PR Today and Tomorrow

To say that this past week has been a time of change is quite the understatement. While not as roiled as the current political arena, the PR industry is evolving, too. Following up on last week’s post, here’s more insight from the latest Global Communications Report, compiled by the USC Annenberg Center for Public Relations. […]

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Nov 8 2016

PR: An Industry Snapshot

  To best serve our clients in the architecture and engineering fields, we keep on top of the evolving state of the PR industry. The 2016 Global Communications Report, a comprehensive survey of senior public relations executives by the USC Annenberg Center for Public Relations, predicts the worldwide PR agency business will grow from its […]

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Doctor in the Haus

Jul 12 2016

Millinery-Maddened Millennial

  Dear Doctor, At our mid-sized architecture office, I wear many hats: My official title is marketing coordinator, but I’m also administrative whiz, technology trouble-shooter, and webmaster. Our partners recently decided to commit to working with a public relations firm, but I’m not quite sure what they’re looking to accomplish. Can you advise me on […]

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Jun 23 2016

Creating a Monograph That’s Not Monotonous

Brien McDaniel, Director of Communications, Senior Associate, for FXFOWLE, has over 23 years of communications, media relations, and special event management experience for higher education, cultural institutions, and architectural practices. At FXFOWLE, Brien is responsible for ensuring that all communication strategies are integrated with the overall vision, values, and strategic business goals of the firm. […]

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Jul 20 2015

Design on the Haus’ 200th Post: Communicate with impact!

  Summer is the perfect time to do some strategic thinking, so we’ll continue our snapshot of “A Three-Phase Program to Fast-Track Your Design Business for Profit.” Dr. Tami Hausman participated in the panel at the 2015 AIA National Convention in May, along with Lisa Henry, CEO of Greenway Group, and Stephen Whitehorn, managing principal of Whitehorn Financial Group. In […]

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Jun 29 2015

FunHaus: A New Way to (Re)View the New Whitney

This post is the first in our new series “FunHaus” where we explore the people, places, and things we love.  Enter the FunHaus!  “A new standard for online journalism,” commented Bencharif on the The New York Times’ review of the new Whitney Museum. We couldn’t agree more. The review, if that’s still the right word […]

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Jun 15 2015

Virtual Architecture: Use Digital Media and Share the Experience

The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]

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May 26 2015

Communicate Your Work with Strong Architectural Photography

  Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]

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May 11 2015

Worth a Thousand Words: Make a Photographic Impact on Social Media

May is National Photography Month, so we are going to explore how you can use professional and snapshot photography to promote your firm and projects on social media. Using photos and imagery in your social media will boost your company’s virtual presence, promote your projects, and engage your audience. In fact, Tweets with images get […]

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