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Public Relations

Nov 16 2016

Change is in the Air: PR Today and Tomorrow

To say that this past week has been a time of change is quite the understatement. While not as roiled as the current political arena, the PR industry is evolving, too. Following up on last week’s post, here’s more insight from the latest Global Communications Report, compiled by the USC Annenberg Center for Public Relations. […]

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Nov 8 2016

PR: An Industry Snapshot

  To best serve our clients in the architecture and engineering fields, we keep on top of the evolving state of the PR industry. The 2016 Global Communications Report, a comprehensive survey of senior public relations executives by the USC Annenberg Center for Public Relations, predicts the worldwide PR agency business will grow from its […]

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Sep 6 2016

Welcome Back

Back to school, back to work—September is the time we begin to reconnect with the various responsibilities of our lives, after (hopefully) enjoying the less-demanding pace of the mid-year. Before we completely surrender summer, here’s a selective list of coverage Hausman clients received in August. Next week, we’ll delve into educational opportunities offered by architecture […]

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Jul 25 2016

Hausman: Still the Champ

At last month’s National AIA Convention in Philadelphia, Hausman president and PR champion Tami Hausman delivered another powerhouse presentation on fusing traditional and digital marketing tools. Sharing the stage with Brien McDaniel (FXFOWLE) and David Roccosalva (EverGreene Architectural Arts), she coached the audience of architects on crafting winning strategies for effective integrated communications. If you missed […]

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Jun 28 2016

Creating a Monograph That’s Not Monotonous, Part 2

Continuing his look at the creation of an architectural monograph and managing a multi-media publicity campaign, Brien McDaniel, Communications Director, Senior Associate of FXFOWLE, reveals the details of publicizing Reveal Filter Evolve Effect (ORO Editions, 2015), the latest publication from FXFOWLE.   A select number of copies of Reveal Filter Evolve Effect (representing about 300-350 […]

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Jun 15 2016

Hausman: Still the Champ

At last month’s National AIA Convention in Philadelphia, Hausman president and PR champion Tami Hausman delivered another powerhouse presentation on fusing traditional and digital marketing tools. Sharing the stage with Brien McDaniel (FXFOWLE) and David Roccosalva (EverGreene Architectural Arts), she coached the audience of architects on crafting winning strategies for effective integrated communications. If you missed […]

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Dec 18 2015

Fun Haus: You Bring Us Joy! Hausman’s holiday cards

Here at Hausman LLC, we take our holidays seriously.  And we seriously love creating fun, memorable holiday cards!  Let’s take a look at our “You Bring Us Joy” series and how it has evolved through the years.  Happy holidays and remember, you do bring us JOY! 2015 2014 2013 2012 2011   2010

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Sep 29 2015

Be the Leader of the Pack

  Three ways to position yourself as a thought leader in your industry You’ve made it to part three of our September Strategies series. We’ve given you insight into creating a brand identity that matches your business goals and advice on how to create a communications plan that will achieve those goals. In this blog […]

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Sep 22 2015

September success strategies

Four steps for creating a powerful communications plan If you read our previous blog post regarding re-calibrating your brand, you’ve taken the first step towards long-term success. Ok, so you’ve gone through the mini-branding evaluation. You’ve identified the specific types of clients you want, clarified your direct and indirect competitors, defined your differentiators, aligned your […]

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Jun 15 2015

Virtual Architecture: Use Digital Media and Share the Experience

The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]

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May 26 2015

Communicate Your Work with Strong Architectural Photography

  Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]

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May 11 2015

Worth a Thousand Words: Make a Photographic Impact on Social Media

May is National Photography Month, so we are going to explore how you can use professional and snapshot photography to promote your firm and projects on social media. Using photos and imagery in your social media will boost your company’s virtual presence, promote your projects, and engage your audience. In fact, Tweets with images get […]

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