Sharpen Your SEO

Happy 2019! In SEO circles, a new year means a new algorithm. And a new algorithm means it’s tune-up time for your architecture firm’s website.
Here’s an improvement that actually might be more engaging to implement than the usual upgrade. To improve your firm’s search rank, rethink your use of keywords. Google has smartened up, and is looking for content that has context, is on topic, and is well-written. This means it’s no longer best practices to endlessly repeat “architecture” as a mantra in your website, as search engines have evolved to appreciate a more natural way of writing, one that involves synonyms, word forms, and related keyphrases. So break out the thesaurus, diversify your copy [and optimize your results] by including “construction”, “architectures”, “design firm” and more in your content.