Dillon Kyle Architects Expanding a firm’s footprint
Dillon Kyle Architects Expanding a firm’s footprint
Situation
Dillon Kyle Architects had a highly successful practice in Houston, but it had never had a marketing or public relations strategy. After 20 years, it wanted to get wider recognition for its residential work as well as its growing commercial portfolio. To accomplish this, Hausman created a comprehensive marketing and public relations strategy that revamped the firm’s corporate identity, changed its name to better reflect the structure of the company, created a new website, and got the firm’s work published in a variety of national and local publications to increase its exposure to wider audiences.
- Services
- Media Training
- Public Relations
- Strategic Planning
- Writing & Editing
Program
Hausman LLC developed and then implemented an integrated communications program that:
Created a new image for the firm that reflected its refined and elegant work
Produced new messaging and content to more effectively communicate the firm’s strengths and expertise
Promoted the range of Dillon Kyle Architects’ work, which includes diverse styles and typologies
Connected the firm to a variety of publications that aligned with its business strategy
Results
Garnered wide coverage for the firm in local publications and developed strong relationships with key media
Placed feature stories in major design publications, both print and digital
Developed and implemented the firm’s first social media strategy to increase its exposure
Overhauled its corporate identity, as well as its marketing and outreach efforts, including its website
dkarc.com
Texas Architect
Houston Chronicle
We partnered with Hausman at a critical point in our architecture firm’s growth. Their PR services gave us the benefit of a significant increase in our media presence, while allowing us to remain focused on our clients.
Dillon Kyle, AIAPrincipal
Dillon Kyle Architects
