Communications Archives | Page 2 of 3 | Hausman Communications

Feb 17 2015

Off the Radar

Dear Doctor, I’m an architect with a strong professional network, including over 500+ connections on LinkedIn. I’m also a member of the AIA. But my network is predominately made up of other design professionals and colleagues in the AEC industry. I feel like it’s a new year, and I need to do something different. I’d like […]

Feb 11 2015

Little Things Mean A Lot: How to Strengthen Your Professional Relationships

Whether you follow-up after a meeting with a brief, friendly email, send a client a card for their birthday, or simply pick up the phone to check-in and say hi, every “little thing” that you do to reach out to clients, colleagues, and journalists can help strengthen your professional relationships. These seemingly small actions place […]

Doctor in the Haus

Jan 23 2015

Lost in Translation

Dear Doctor, I just started working at an architecture firm, after spending many years in the financial industry. It’s been an exciting career change. As part of my business development activities, I have been attending rehearsals with the partners and project teams as they prepare for interviews. Since I’m a newbie to this industry, […]

Jan 20 2015

Test Your Knowledge: PR Pop Quiz

There’s no better way to start the New Year off than perfecting your firm’s PR strategy. The first step to improving your firm’s communications plan is developing a clearer understanding of what PR is and what it can do for you. We’ve put together a mini pop quiz of several common misconceptions of PR. How […]

Dec 3 2014

Why Santa Claus is the best brand ever – and what you can learn from him

As Andy Williams’ iconic holiday song goes, it’s “the most wonderful time of the year” once again! This month, our topic is branding, so we thought we’d discuss one of the strongest brands ever – Santa Claus. We can all learn a lot about branding from Ol’ St. Nick and we’re going tell you why. […]

Doctor in the Haus

Nov 1 2014

Building from Scratch

Dear Doctor, I am an architect with ten years of experience who recently opened my own architecture firm with three colleagues. Each of us comes from large, well-known firms with very high profiles, so getting press for our projects was relatively easy. Now that we have our own firm – although we have strong […]

Oct 31 2014

Who’s Afraid of Social Media?

The scary truth about using social media is that it’s not as hard as you think. It’s up to you to decide how you want to use it and which platforms suit your firm best. Social media is an essential tool for successful marketing efforts. Design professionals can share their work and ideas in real […]

Oct 28 2014

Bad communication is frightening! How to banish it for good

What frightens you most? Creepy crawlers in the night, werewolves howling at full moons, haunted houses, or skeletons in the closet? Well, we’re scared of all those things, too, but what really frightens us is how some people communicate. You may laugh, but it’s true! We have so many ways to communicate these days (some […]

Oct 21 2014

Raise Your Professional Profile from the Dead

It’s October once again; when bumps in the night and creepy creatures can rattle even the bravest folks. But the scariest thing that can happen to you this season is when you realize you’ve let your professional profile slip into the darkness! Here are a few tips to help you change from an industry ghost […]

Sep 30 2014

Use SEO Strategically to Raise Your Firm’s Online Visibility

This month we’ve heard from guest bloggers Brad Feinknopf on investing in good photography and Jessica Wyman on tips for designing an effective website. Now that you’ve got a great website with gorgeous photography, how do you actually get visitors? The answer is SEO. Search engine optimization (SEO) improves a website’s visibility in online search […]

Sep 29 2014

Impact + Beauty: Top tips for designing compelling portfolio websites

Jessica Wyman is principal and creative director of Wyman Projects, a graphic design and web development consultancy based in New York City. As a graphic designer with a degree in architecture, she has ten years of experience collaborating with architects, interior designers, engineers, and A/E/C consultants, to create meaningful print and web experiences that communicate professionalism and integrity. Jessica […]

Sep 18 2014

Image ROI: When you invest in good photography, you invest in your future success

This month, we’re giving AEC industry professionals tips on the best ways to improve their websites. In our first installment, nationally recognized architectural photographer Brad Feinknopf offers insight on investing in good photography. The Columbus-based photographer has been shooting architecture and commercial related images for over 25 years. His images have been published worldwide […]