Design
Jun 29 2015
FunHaus: A New Way to (Re)View the New Whitney
This post is the first in our new series “FunHaus” where we explore the people, places, and things we love. Enter the FunHaus! “A new standard for online journalism,” commented Bencharif on the The New York Times’ review of the new Whitney Museum. We couldn’t agree more. The review, if that’s still the right word […]
Read MoreJun 22 2015
The Heart and Soul of Buildings: Architecture as Experience
This month, we’re focusing on the experience of architecture. We welcome our special guest blogger, architectural historian John Kriskiewicz, Assoc. AIA, who takes us on a journey through two iconic New York buildings to illustrate his views on “architecture as experience.” A native New Yorker, John holds a professional degree in architecture from Pratt Institute […]
Read MoreJun 15 2015
Virtual Architecture: Use Digital Media and Share the Experience
The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]
Read MoreMay 26 2015
Communicate Your Work with Strong Architectural Photography
Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]
Read MoreMay 11 2015
Worth a Thousand Words: Make a Photographic Impact on Social Media
May is National Photography Month, so we are going to explore how you can use professional and snapshot photography to promote your firm and projects on social media. Using photos and imagery in your social media will boost your company’s virtual presence, promote your projects, and engage your audience. In fact, Tweets with images get […]
Read MoreApr 27 2015
Raise Awareness of Landscape Architecture and Promote Your Work
“Can you fix my backyard?“ If you’re a landscape architect, you’ve had to listen to this question a hundred times. Your friends think your job is to prune their roses and mow their lawn. You may also hear, “Oh, you live in New York? There can’t be much work for landscape architects there.” In reality, […]
Read MoreApr 13 2015
Make your Landscape Architecture PR Bloom in 5 Easy Steps
April is Landscape Architecture Month, and the profession is in the spotlight. What can landscape architects do this Spring and throughout the year to get the attention of the media? Landscapes take a long time to design and a long time to grow. Unless you’re Michael Van Valkenburgh, you probably don’t have a ribbon cutting […]
Read MoreMar 17 2015
Powerhouse PR: Get Results by Knowing What Journalists Need
When you give reporters what they need, you get more and better media coverage. It sounds simple. But we become so focused on what we want from the media that we sometimes forget to consider their needs. If you help them do their job, yours will be easier, too. You can’t cater to every request. […]
Read MoreFeb 24 2015
The ROI of Relationships
by Steve Whitehorn The financial success of any firm is built upon its personal relationships. However, many firms often fail to realize this basic truth. The endless pursuit of new clients to expand market share is an outmoded, counterproductive strategy. You can spend an overwhelming proportion of your marketing budget trying to win new clients, […]
Read MoreSep 29 2014
Impact + Beauty: Top tips for designing compelling portfolio websites
Jessica Wyman is principal and creative director of Wyman Projects, a graphic design and web development consultancy based in New York City. As a graphic designer with a degree in architecture, she has ten years of experience collaborating with architects, interior designers, engineers, and A/E/C consultants, to create meaningful print and web experiences that communicate professionalism and integrity. Jessica […]
Read MoreAug 25 2014
Writing a Book to Help Build Influence
In this month’s series of posts, we’re exploring the effectiveness of materials outside of photography. We’ll give you tips on how to increase your outreach using materials from different mediums ranging from visual to printed. Take a look in the following post to see how investing the time to write a book can improve your integrated communications program and help you […]
Read MoreAug 6 2014
Using Drawings to Promote Your Projects
Last month’s theme explored the importance of incorporating a broad range of strategic tools to communicate about your firm. Another effective approach to promoting your projects is to use drawings, renderings, diagrams, and other visual representations. You probably have lots of drawings, elevations, site plans, and diagrams you’ve created for projects to show to clients […]
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