FunHaus: A New Way to (Re)View the New Whitney
This post is the first in our new series “FunHaus” where we explore the people, places, and things we love. Enter the FunHaus!
“A new standard for online journalism,” commented Bencharif on the The New York Times’ review of the new Whitney Museum.
We couldn’t agree more. The review, if that’s still the right word for it, was a collaboration between writer Michael Kimmelman, a team of graphic artists, and the architect Renzo Piano – produced entirely without photography of the new museum. The goal was to “create a seamless experience that would leave readers with a greater understanding of the building than could be achieved in a more traditional story form,” wrote Graham Roberts, one of the graphic artists. Mission accomplished.
Architecture lends itself marvelously to video. It’s a visual medium, obviously, but also a kinetic one. Time is one of its components: buildings are designed to be moved through (see our recent post on architecture as experience by guest blogger and architectural historian, John Kriskiewicz). Designers looking to get their work published, even without photography, should consider creating similar fly-throughs with their existing 3-D models.
Kimmelman’s words are punctuated by several kinetic experiences. The reader/viewer passes through walls, zips backwards along an interior corridor, zooms in and out. The videos move fast, but one of the lovelier moments is a lingering slideshow of historic images of the uptown building.
No buttons to press, no links to follow; the experience is automatic. This curated approach is not to everyone’s taste. M Hagood in Brooklyn said, “I am giving up, because the design keeps hijacking my page and sending me off on a visual roller coaster. Look, I like design. I teach design. This is just a pain in the behind.” Overall, however, the reception was enthusiastic. Richard in Denver gets the last word: “The best review overall in decades.”