BuroHappold Increasing local presence for a regional firm

BuroHappold Increasing local presence for a regional firm


Nearly a decade after it opened its first North American office in New York City, BuroHappold operated largely under the radar. While it had a strong international reputation, it had not gained much traction locally, and the design community did not know the breadth of the firm’s multidisciplinary services. The leadership of BuroHappold hired Hausman LLC to strategize and implement an aggressive outreach campaign to raise the firm’s visibility, promote the expertise of its key personnel, and achieve significant coverage to attract new clients.

  • Services
  • Media Training
  • Public Relations
  • Strategic Planning
  • Writing & Editing

Hausman LLC collaborated with BuroHappold to implement project-related campaigns and other outreach activities that:

  1. Created the first proactive public relations strategy for BuroHappold’s offices in North America

  2. Engaged the senior leadership and cultivated strong media relationships

  3. Collaborated closely with consultants to tell the engineering story, which is typically overlooked by architects and the media

  4. Worked with a wide variety of experts across the national and international offices of BuroHappold

  • Placed articles in top national publications, including several cover stories, to keep the firm top of mind

  • Garnered wide attention for the entire range of BuroHappold’s services

  • Changed perception of the firm to the point where people told the BuroHappold leadership that they were “seeing their name everywhere”

  • Elevated the firm’s communications, including the content and quality of its written materials

  • Metropolis
  • Engineering News-Record
  • Modern Steel Construction