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Francis Cauffman Building a national reputation

Francis Cauffman Building a national reputation

Situation

The partners of Francis Cauffman wanted to transform the company from a regional practice into a national design firm. Determined to be a leader in innovative design, the partnership rebranded the firm and opened an office in New York. In order to boost their marketing activities and attract new clients, the firm sought to achieve significant coverage in national publications. Through Hausman’s efforts, Francis Cauffman went from being “the best-kept secret in Philadelphia” to number three on the Zweig White Hot List of firms to work for in 2009.

  • Services
  • Media Training
  • Public Relations
  • Strategic Planning
  • Writing & Editing
Program

Working with the firm on a long-term, comprehensive campaign, Hausman LLC:

  1. Initiated multiple media relations efforts to position the leaders of Francis Cauffman as experts in the design community

  2. Cultivated thought leaders, developed stories and feature articles on trends, projects, and practices

  3. Defined the firm’s mission, messages, and key players

  4. Helped key staff members write articles about their areas of expertise for targeted design and trade publications

Results
  • Gained visibility for the firm all over the US in general press, design, and trade publications

  • Developed thought leadership and media training for the firm’s principals and senior staff

  • Wrote copy for books, the website, and a variety of marketing and PR purposes

  • Drove the intensive two-month effort that yielded a successful Vista Award

  • Healthcare Design
  • Urban Land
  • Crain's

Over a period of nine years, it has been very rewarding to see the reputation of Francis Cauffman grow significantly, and we certainly appreciate the work Tami Hausman and her team provided to promote the work and reach of Francis Cauffman.


John Campbell, AIA, RIBA, NCARB, LEED APPresident
Francis Cauffman