The scary truth about using social media is that it’s not as hard as you think. It’s up to you to decide how you want to use it and which platforms suit your firm best. Social media is an essential tool for successful marketing efforts. Design professionals can share their work and ideas in real time, while simultaneously making connections with one another. Once you start to integrate social media, an inactive social media platform will be about the most frightening sight you’ll see. Here are some tips for how to scare away those communications ghosts that may be lurking in your closets.
Don’t be scared, it’s easier than you think. Twitter and basic LinkedIn accounts are free. They are fast and inexpensive ways to open up communication channels with professional peers and potential clients you don’t know and those you already do. It doesn’t cost anything to maintain, so there’s no need for those hairs on the back of your neck to stand up! If you’re nervous about handling multiple social media accounts at once, consider using dashboard applications such as TweetDeck and Hootsuite to help organize your social networks and make posting a little easier.
You can network quickly. A popular social media platform like Twitter allows you to share information about your work and firm in real time to your followers. Use #hashtags to share your tweet information with an entire Twitter network of like-minded people looking to engage on a similar topic. LinkedIn is an interactive way to make those same connections in a more professional online setting. Do you feel like a petrified mummy about sharing information because you fear it could be misinterpreted? Don’t worry. What’s valuable about social media is that it’s more personable and there are fewer formalities than traditional forms of communication, so leave the dark side and come see the light!
There are design-specific platforms. If it feels like you’re stepping into a house of mirrors and you don’t which way to turn, don’t be afraid! There’s no reason to fear that social media is not geared to the AEC industry because online platforms exist specifically FOR the industry. Useful AEC-centric social media sites include Architizer, Houzz, and Honest Buildings. Each of these web platforms is user-friendly and many have guides to walk you step-by-step through the sites. Their large online communities allow firms and professionals to showcase their projects, and many offer easy-to-navigate forums for exchanging ideas and making connections.