Design on the Haus
Here in New York City, it’s Architecture and Design Month “Archtober” (ärk’tōbər)! It’s the fifth annual month-long festival of architecture activities, programs and exhibitions taking place during the month of October. Around the globe, there are a bounty of cultural festivals that also celebrate excellent architecture and great design and, this month, we’re highlighting some of the world’s best. Let’s start here at home in NYC with the Architecture & Design Film Festival…
Now, in its seventh year, the Architecture & Design Film Festival returns to New York, October 13 -18, with an invigorating selection of feature-length, short, and documentary films. Expect to be engaged and entertained by lively discussions with architects, designers, filmmakers and industry leaders. We caught up with Kyle Bergman, the founder and director of the Architecture & Design Film Festival.
Q: How did the festival get started?
A: I’m an architect by profession and I’ve always thought about the great connection between architecture and film. To me, they’re two sides of the same coin — architecture and film are ways for us to tell stories. They share similar characteristics, for one, they are both public acts. Both art forms consider light, scale, proportion, and it’s really a balance between art and science. Merging architecture and film was something that came natural to me. I really wanted to develop a film festival that engaged the general public as well as the design community.
Q: What is the film selection process?
A: We accept submissions year-round. We preview around 250 films and try to stick to a schedule of 25-30 films. However, this year we ended up with a selection of 33 films, which speaks volumes about the high caliber of submissions we received. Our selection process is “organic”, and we don’t adhere to criteria; we care more about how the films capture the creative design process.
Q: Were there themes that came together in making selections for this year’s programs?
A: No, we don’t start with themes, it generally evolves. But a Nordic theme became apparent when we were finalizing our program schedule. For instance, we’re showing Jytte Rex’s acclaimed portrait of the late Henning Larsen, and The Infinite Happiness, which features the giant 8 House designed by Bjarke Ingels. Festivalgoers may even detect mini-Irish and family themes.
Q: Can you describe the physical and emotional duress of putting on a festival like this?
A: I may disappoint you with my answer… I’m a firm believer that if you like what you do, you don’t even think about it.
Q: Tell us the best and worst part of your job.
A: The festival is something that I started, so I’m proud of that. But I would say the best part of my job is having the opportunity to increase architecture and design dialogue, and make it more appealing to a wider audience, not just for design professionals. Then, there are the filmmakers…I feel that the festival puts a spotlight on these talented filmmakers and showcases their passion and dedication to their craft.
Don’t miss out on the nation’s largest film festival celebrating architecture and design. Tickets and the program schedule are available here.
You’ve taken on the challenge of planning your own event, now it’s time to look at effective ways to get the most out of the events that you attend. The weather is getting warmer, so there’s no excuse for you to be sitting at your desk all day. It’s time to be out and about! Events can be fun, and they can also help you connect with potential clients and build the visibility of your firm.
Here are our best tips for making the most out of networking:
Be prepared. Know the event and who is attending. Make a plan to connect with at least five people that you don’t already know that you’d like to potentially work with down the line.
Do your research. Given the short amount of time you have to meet with each person, it’s crucial to leave a lasting impression. If you aren’t great at thinking on your feet, write out your elevator speech that describes what you do in a way that’s informative and engaging – so it invites further conversation.
Show up early. By arriving early, you will be able to approach people and strike up conversations more easily. It’s more difficult to jump into conversations once the room has begun to get crowded and people form groups. It’s a lot easier to talk to the person standing alone next to the veggies and dip – he would probably welcome the company.
Circulate at the event. Make sure to circulate around the room, and meet and talk to as many people as you can. There is no substitute for strong professional relationships with new people that can bring lasting value. People like to talk about themselves (it’s true!) so be sure to ask a lot of questions.
Follow up. After the event, follow up the next day with a quick email to say hello and reiterate your contact info. Follow up in a reasonable timeframe of two days or less so they remember you. Always connect with them on LinkedIn and add new acquaintances to your contact list.
Don’t forget social media. Find the right moments to Tweet and Instagram during the event, or post the event to LinkedIn. This can bring you more followers and help you get the most out of your investment!
Once you start to network in a smarter, more productive way, you’ll see your firm and your professional network grow. Remember that the successful outcome of any professional event comes from learning new information and, most important, enjoying it as well!
When it comes to marketing your firm, events mean networking. To put your business in front of new potential clients, get out there and attend industry events — like those we highlighted in our first post this month.
Ready to take your networking to the next level? It’s time to host your own event. This requires a significant investment of time and effort, but if you are willing to commit, it can pay off for you in a big way. Hosting your own event, whether on behalf of your firm or a professional organization, gives you positive exposure in front of your clients and potential clients.
Here are our top five strategies for planning your event:
1. Define your objectives: The first step to hosting an event is to decide what you want to get out of it. Is your goal to fundraise for a professional organization, raise the profile of your firm in your industry, or celebrate a milestone like an anniversary? Be specific, because your goal will guide the rest of your decisions throughout the planning process, including your theme, venue, activities, and speakers.
2. Hire an event planner: An event planner will take charge of coordinating the details of the event. They’ll also be there at the event to make sure everything goes off without a hitch. Choose an event planner who comes recommended from someone you trust, and be very specific when communicating your goals for the event to them.
3. Fill the room: Your guest list should be focused on your target list of contacts, including clients and potential clients. You should send a “save the date” announcement to your guest list at least 8 weeks in advance of the event, and follow it several weeks later with an official invitation. Make sure the invitation includes a deadline for RSVPs, which will encourage those invited to respond in a timely fashion.
4. Network: At the event, focus on networking. Make sure to connect with everyone you invited, but don’t get cornered by any one person or group. Without seeming rushed, you need to get in a few words with everyone you invited! Circulate throughout the room, and introduce your clients to each other — you might help them do business together. You should also make a short speech thanking guests for attending.
5. Document the occasion: A dedicated social media point person should post photos and tweets to your social media accounts in real time at the event, and a professional photographer should document it. Afterward, share the photos on your social media and website. Send a thank you e-mail to all who attended and include a link to your album on Facebook or Pinterest.
Posted by Beth Connolly