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Branding

Jun 28 2016

Creating a Monograph That’s Not Monotonous, Part 2

Continuing his look at the creation of an architectural monograph and managing a multi-media publicity campaign, Brien McDaniel, Communications Director, Senior Associate of FXFOWLE, reveals the details of publicizing Reveal Filter Evolve Effect (ORO Editions, 2015), the latest publication from FXFOWLE.   A select number of copies of Reveal Filter Evolve Effect (representing about 300-350 […]

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Jun 23 2016

Creating a Monograph That’s Not Monotonous

Brien McDaniel, Director of Communications, Senior Associate, for FXFOWLE, has over 23 years of communications, media relations, and special event management experience for higher education, cultural institutions, and architectural practices. At FXFOWLE, Brien is responsible for ensuring that all communication strategies are integrated with the overall vision, values, and strategic business goals of the firm. […]

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Dec 29 2014

Resolutions for Better Branding in 2015

The New Year is only days away! While you’re making your list of personal resolutions, why not take this opportunity to think about what you can do to improve your business next year? Since our theme for December was branding, we’ve put together some resolutions that you can enact in 2015 to strengthen yours. To […]

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Doctor in the Haus

Dec 17 2014

Brand-Aid

Dear Doctor, Recently, our partners told me that they want to refresh our brand. We’re a 53-year-old architecture firm. I’ve heard a lot about branding, but I’m not sure what that means. Do we have to design a new logo, create a new website, change our name? It sounds like a lot of work, and […]

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Dec 3 2014

Why Santa Claus is the best brand ever – and what you can learn from him

As Andy Williams’ iconic holiday song goes, it’s “the most wonderful time of the year” once again! This month, our topic is branding, so we thought we’d discuss one of the strongest brands ever – Santa Claus. We can all learn a lot about branding from Ol’ St. Nick and we’re going tell you why. […]

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