Fractional Chief Marketing Officer

Hausman can serve as your Fractional Chief Marketing Officer (CMO), unlocking your marketing expertise and leadership without the expense of a full-time executive. You’ll get access to decades of experience, industry knowledge and strategic guidance that empower your firm to make informed decisions, increase brand awareness, and enhance your overall effectiveness.

As part of your leadership team, we develop and oversee the execution of high-impact, targeted solutions that fuel growth and maximize ROI. Whether you’re expanding into a new market or sector, revising your marketing approach, or experiencing an ownership transition, we provide the expertise and support for:

• Strategic planning: Comprehensive marketing strategies aligned with your goals and objectives
• Brand development: Brand identity, messaging, and positioning that resonates with target audiences
• Compelling content: Engaging narratives for all marketing channels
• Marketing campaigns: Planning, execution, and optimization of campaigns across digital and traditional channels
• Market analysis: Competitor analysis and client surveys
• Team leadership: Guidance to the marketing team that ensures alignment with strategic objectives 
• Performance tracking: Key performance indicators (KPIs) that measure effectiveness 
• Budget management: Marketing budgets to optimize resources and maximize ROI