When people think of branding, they often picture sleek logos, trendy color palettes, and fonts with names that sound like indie bands (looking at you, “Montserrat”). But here’s the real deal: your brand isn’t just a logo or a catchy tagline. It’s the vibe, the energy, the unspoken feeling people get when they interact with […]
Dear Doctor, Now that it’s a new year, the leadership of our decades-old firm wants to refresh our brand. We definitely need a different look, there’s no question about it. But it seems that we can go further than that. Our profile is kind of old, and I’m not sure that we stand out from […]
As the year comes to a close, it’s a great moment to reflect on the relationships that have helped shape your career. Gratitude is more than just a nice gesture—it’s a crucial part of building trust and communicating effectively, especially in the fast-paced world of design and construction. In an industry where collaboration is a […]
As the year comes to a close, it’s natural to feel the pulled in many directions. There’s the rush to wrap up ongoing projects, the dash to finalize plans for the year ahead, and the sprint to finish all your Christmas shopping. But, as the Doctor wisely pointed out in her latest blog, success isn’t […]
Dear Doctor, I’m the marketing director for a mid-sized architecture firm. In the last couple of months, some of our projects have been put on hold. We need work, but I feel like we’re going in too many different directions with no clear strategy. Do you have any advice for how we can be effective […]
Before diving into thought leadership content creation, it’s crucial to frame your strategy for maximum impact. Here are some key tips to shape your writing to maximize its reach: 1. Define Your Audience: Start by identifying your clients’ concerns and how your expertise helps them solve their biggest challenges. The more you understand their needs, […]
Thought leadership doesn’t just boost your firm’s visibility—it drives measurable business results. Recent research confirms that firms investing in thought leadership content see clear, bottom-line benefits. Edelman, a global communications firm, and LinkedIn surveyed over 1,300 business leaders and C-level executives to explore the impacts of thought leadership. The results are notable. Between 37% and […]
Success isn’t just about completing great projects—it’s about effectively communicating the expertise of your AEC firm and the skills of your leaders. While having a strong portfolio is essential, you need a forward-thinking content strategy elevate your firm above the competition. That’s where thought leadership comes into play. Rather than focusing solely on your past […]
Dear Doctor: Our firm is small, so we don’t always have a lot of projects to publish, but we have great ideas. Someone told me that we should be doing thought leadership, but I don’t know what that is or where to start. Can you help? – Just a Thought Ah, yes, it’s a great […]
This week, let’s explore a cornerstone of branding that too often gets overlooked: client feedback. Why does it matter? Because in our industry, the echo of client voices shapes skyscrapers—both literally and metaphorically. At Hausman LLC, we embrace a structured approach to gathering invaluable input through our comprehensive branding questionnaire. This isn’t just any survey; […]
Today, I’m diving deep into a topic that may not seem as flashy as innovation or as urgent as deadlines but is crucial to building a strong brand: consistency. Yes, consistency—the secret sauce to creating a brand reputation that sticks. You might be wondering, “What’s so sexy about consistency?” Well, let me tell you, it’s […]
Dear Doctor: Everyone is telling me that our firm needs to work on its brand. I’ve heard so much about branding, but I still don’t know exactly what it is. And I have no idea how to build one. Can you help walk me through the process? – Rebel Without a Brand Ah, my dear […]