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Doctor in the Haus

Doctor in the Haus

May 1 2024

Stage Fright to Spotlight: Mastering Client Connections

Dear Doctor: The competition for winning work keeps getting tougher. While we get to the interview stage for most of our pursuits, we seem to fall flat in interviews. I’m concerned that our team isn’t connecting with potential clients when we’re face-to-face, either in person or on Zoom. How can we improve our odds?    […]

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Doctor in the Haus

Mar 12 2024

Unlocking the Secrets of Architecture Publishing: Navigating Exclusives and Marketing Your Work

Dear Doctor: I really need your help. We really want to get our work published in some of the architecture magazines, but I don’t understand how they work and what they mean by an “exclusive.” I feel like we have to wait a long time for a decision—sometimes months. In the meantime, I’ve heard that […]

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Doctor in the Haus

Feb 14 2020

What’s in a Brand?

The Doctor dishes advice on how to refresh a tired brand

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Doctor in the Haus

Nov 25 2019

Getting the Word Out

In which the Doctor advises architects on ways to get press despite a recalcitrant client

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Doctor in the Haus

Mar 15 2019

Reach the Press: Architecture Firms and the Media

What’s the right PR strategy for architecture firms to reach out to the media?

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Doctor in the Haus

Sep 6 2018

How PR Adds Value to Architecture Firms

In her inimitable way, the Doctor explains how PR can elevate the practice of architecture.

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Doctor in the Haus

May 15 2018

Do Architecture Firms Need a Value Statement?

The Doctor explains how a good value statement can help architecture firms stand apart from the crowd.

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Doctor in the Haus

Dec 26 2017

Eyes on the Prize

Read the Doctor’s prescription for the best strategy for architects to approach the media.

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Doctor in the Haus

Oct 24 2017

At a Loss for Words

In witch—err, which—the Doctor advises on the timely topic of ghostwriting.

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Doctor in the Haus

Jul 20 2017

Social in SoHo

On the health benefits of social media for your firm…

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Doctor in the Haus

Oct 18 2016

Doctor in the {Haunted} Haus: Frozen in Fear

Dear Doctor, I’ve recently noticed that a number of my peers are being recognized by our profession, and have been accepted as Fellows to the American Institute of Architects. I feel that I’m at the appropriate stage of my career to be elevated to this honor, but when I looked into the application process found […]

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Doctor in the Haus

Jul 12 2016

Millinery-Maddened Millennial

  Dear Doctor, At our mid-sized architecture office, I wear many hats: My official title is marketing coordinator, but I’m also administrative whiz, technology trouble-shooter, and webmaster. Our partners recently decided to commit to working with a public relations firm, but I’m not quite sure what they’re looking to accomplish. Can you advise me on […]

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