Doctor in the Haus
Mar 12 2024
Unlocking the Secrets of Architecture Publishing: Navigating Exclusives and Marketing Your Work
Dear Doctor: I really need your help. We really want to get our work published in some of the architecture magazines, but I don’t understand how they work and what they mean by an “exclusive.” I feel like we have to wait a long time for a decision—sometimes months. In the meantime, I’ve heard that […]
Read MoreNov 25 2019
Getting the Word Out
In which the Doctor advises architects on ways to get press despite a recalcitrant client
Read MoreMar 15 2019
Reach the Press: Architecture Firms and the Media
What’s the right PR strategy for architecture firms to reach out to the media?
Read MoreSep 6 2018
How PR Adds Value to Architecture Firms
In her inimitable way, the Doctor explains how PR can elevate the practice of architecture.
Read MoreMay 15 2018
Do Architecture Firms Need a Value Statement?
The Doctor explains how a good value statement can help architecture firms stand apart from the crowd.
Read MoreDec 26 2017
Eyes on the Prize
Read the Doctor’s prescription for the best strategy for architects to approach the media.
Read MoreOct 24 2017
At a Loss for Words
In witch—err, which—the Doctor advises on the timely topic of ghostwriting.
Read MoreOct 18 2016
Doctor in the {Haunted} Haus: Frozen in Fear
Dear Doctor, I’ve recently noticed that a number of my peers are being recognized by our profession, and have been accepted as Fellows to the American Institute of Architects. I feel that I’m at the appropriate stage of my career to be elevated to this honor, but when I looked into the application process found […]
Read MoreJul 12 2016
Millinery-Maddened Millennial
Dear Doctor, At our mid-sized architecture office, I wear many hats: My official title is marketing coordinator, but I’m also administrative whiz, technology trouble-shooter, and webmaster. Our partners recently decided to commit to working with a public relations firm, but I’m not quite sure what they’re looking to accomplish. Can you advise me on […]
Read MoreMar 23 2015
High-Riser
Dear Doctor, Our firm just completed one of the highest profile projects in our 15-year history – it’s a 30-story residential tower – and it’s also one of the best projects that the firm has ever done. As the design partner on the project, I want to get as much coverage in the press […]
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