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Social Media

Aug 8 2019

Journalists, PR, and Communication Preferences: Making Connections

Phone call or Facebook? Twitter or YouTube? Making smart connections between journalists and PR pros.

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Jul 29 2019

How Live-Stream Video Can Put Your Practice in Focus

Are you—and your project—ready for your close up? Here are some ideas on how architects can use live-stream video to their advantage.

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May 31 2019

Instagram: It’s Not Just a Photo—It’s Your Image

Seven tips on how architecture firms can get the most out of Instagram

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Feb 28 2019

How’s Your Mobile Site?

A Google tool that helps maximize your website’s mobile performance

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Feb 26 2019

Keeping Digital Media on Message

Why architecture firms need to keep a close eye on their homepage and social media outlets

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Jan 11 2019

Sharpen Your SEO

Freedom of speech! Finding your SEO voice no longer means stuffing your PR content with the same keywords.

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Nov 29 2017

Auteurs and Architecture

Are you ready for your close-up? Video, architecture, and PR, considered.

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hausman_pr_quiz_2017

Jan 17 2017

A Quick PR Quiz for AEC Professionals

Take our PR quiz to help fine-tune your communications strategy.

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Jun 15 2016

Hausman: Still the Champ

At last month’s National AIA Convention in Philadelphia, Hausman president and PR champion Tami Hausman delivered another powerhouse presentation on fusing traditional and digital marketing tools. Sharing the stage with Brien McDaniel (FXFOWLE) and David Roccosalva (EverGreene Architectural Arts), she coached the audience of architects on crafting winning strategies for effective integrated communications. If you missed […]

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Jun 15 2015

Virtual Architecture: Use Digital Media and Share the Experience

The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]

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May 26 2015

Communicate Your Work with Strong Architectural Photography

  Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]

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May 11 2015

Worth a Thousand Words: Make a Photographic Impact on Social Media

May is National Photography Month, so we are going to explore how you can use professional and snapshot photography to promote your firm and projects on social media. Using photos and imagery in your social media will boost your company’s virtual presence, promote your projects, and engage your audience. In fact, Tweets with images get […]

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