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Marketing

Jun 11 2019

News That’s Worthy: An Eblast Marketing Checklist

Four tips for crafting an effective eblast

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Apr 22 2019

Clear Communications Start with Clear Business Goals

Knowing your business objectives will shape your marketing strategy

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Feb 27 2019

Tami Talks Fierce Marketing!

Hausman offers architects strategic advice on achieving their professional goals

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Jul 25 2016

Hausman: Still the Champ

At last month’s National AIA Convention in Philadelphia, Hausman president and PR champion Tami Hausman delivered another powerhouse presentation on fusing traditional and digital marketing tools. Sharing the stage with Brien McDaniel (FXFOWLE) and David Roccosalva (EverGreene Architectural Arts), she coached the audience of architects on crafting winning strategies for effective integrated communications. If you missed […]

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Jun 28 2016

Creating a Monograph That’s Not Monotonous, Part 2

Continuing his look at the creation of an architectural monograph and managing a multi-media publicity campaign, Brien McDaniel, Communications Director, Senior Associate of FXFOWLE, reveals the details of publicizing Reveal Filter Evolve Effect (ORO Editions, 2015), the latest publication from FXFOWLE.   A select number of copies of Reveal Filter Evolve Effect (representing about 300-350 […]

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Dec 18 2015

Fun Haus: You Bring Us Joy! Hausman’s holiday cards

Here at Hausman LLC, we take our holidays seriously.  And we seriously love creating fun, memorable holiday cards!  Let’s take a look at our “You Bring Us Joy” series and how it has evolved through the years.  Happy holidays and remember, you do bring us JOY! 2015 2014 2013 2012 2011   2010

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Sep 22 2015

September success strategies

Four steps for creating a powerful communications plan If you read our previous blog post regarding re-calibrating your brand, you’ve taken the first step towards long-term success. Ok, so you’ve gone through the mini-branding evaluation. You’ve identified the specific types of clients you want, clarified your direct and indirect competitors, defined your differentiators, aligned your […]

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Jun 15 2015

Virtual Architecture: Use Digital Media and Share the Experience

The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]

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May 26 2015

Communicate Your Work with Strong Architectural Photography

  Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]

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Feb 24 2015

The ROI of Relationships

by Steve Whitehorn The financial success of any firm is built upon its personal relationships. However, many firms often fail to realize this basic truth. The endless pursuit of new clients to expand market share is an outmoded, counterproductive strategy. You can spend an overwhelming proportion of your marketing budget trying to win new clients, […]

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Feb 11 2015

Little Things Mean A Lot: How to Strengthen Your Professional Relationships

Whether you follow-up after a meeting with a brief, friendly email, send a client a card for their birthday, or simply pick up the phone to check-in and say hi, every “little thing” that you do to reach out to clients, colleagues, and journalists can help strengthen your professional relationships. These seemingly small actions place […]

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Jan 26 2015

Public Relations – Are You an Innie or an Outie?

Dale Walker is the Director of Communications at Francis Cauffman, a Philadelphia and NYC based architecture firm that has supported its clients since 1954 with innovative architecture, planning, and interior design services. With close to three decades of experience in marketing and communications for the AEC industry, Dale’s expertise includes marketing and proposal strategies, positioning, […]

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