Hausman Communications

Building Influence

Twitter Feed

Archive for: Blog

Hausman Clients in the Press: April 2017

hausman-clients-press

The hits—in the media—just keep on coming for Hausman clients! Here’s a select list of articles that appeared in the month of April.

The New York Times  reports on Arup‘s improvements to a pedestrian bridge in Brooklyn

Arup weighs in on the viability of a self-printing skyscraper in Forbes

Building Design + Construction covers the Chrysalis concert pavilion, engineered by Arup; e-architect takes a look, too

The Oregon Business Journal does a deep dive into the design tech used by Behnisch Architekten in its new School of Business Administration at PSU

Portland Business Journal features Behnisch Architekten‘s design for Portland State University

The North American headquarters of Biotrial by Francis Cauffman appears in Architecture Lab

Gluckman Tang‘s design for the Prado is featured by Inexhibit

ArchDaily announces the Global Contemporary Art Museum by Gluckman Tang wins a 2017 American Architecture Award

Behind the Hedges reports that Gluckman Tang‘s pavilion housing the work of Walter De Maria has won an Architizer A+ award

Museums designed by Gluckman Tang are the focus of Architectural Digest‘s look at North Adams, MA

ArchDaily breaks the news that Gluckman Tang is a finalist for the Telluride Arts Center project

Fred Bernstein covers the Walter De Maria pavilion by Gluckman Tang for Interior Design magazine

Gluckman Tang‘s Walter De Maria project wins a 2017 AIANY award

Construction Dive talks with McKissack & McKissack‘s Charles Yetter about complex project management

Curbed Chicago takes a look—and another look—at 166 North Aberdeen by Solomon Cordwell Buenz

Solomon Cordwell Buenz transforms a historic Sears and Roebuck facility into apartments, reports The Architect’s Newspaper

The Chicago Maroon previews a new 28-story tower by Solomon Cordwell Buenz

On Michigan Avenue, Solomon Cordwell Buenz is set to break ground on a 47-story residential building, according to Construction Dive

Live Trading News announces a 25-story condo in Palm Beaches, Florida by Solomon Cordwell Buenz has secured construction financing

Hausman Clients in the Press: March 2017

hausman clients january press

Read all about it! We’re proud to share these select clips of Hausman clients featured in the media during the month of March.

The Boston Globe tours Arup’s healthy Boston office

Arup engineers silence for an exhibit at the Guggenheim Museum, via The New York Times

Yahoo Finance covers the expansion of Arup in Houston

Arch20 visits the new John and Frances Angelos Law Center by Behnisch Architekten at the University of Baltimore

Matt Noblett of Behnisch Architekten talks to Architect magazine about the impact of budgets cuts to the EPA might affect the building industry

Retail Design features Francis Cauffman’s design for the offices of law firm Fox Rothschild

Gluckman Tang’s artful residential portfolio is showcased in Fred A. Bernstein’s article in Introspective magazine

McKissack & McKissack CEO Deryl McKissack is interviewed for The New York Times column, “Corner Office”

Mentorphile features Deryl McKissack, CEO of McKissack & McKissack

Rider Levett Bucknall’s inimitable “Crane Report” makes The Wall Street Journal

The Las Vegas Sun talks to Rider Levett Bucknall about financing sports stadium construction projects

(More) Words of Wisdom

richard_headshot_general_hand_1

Following up on last week’s roundup of prominent PR pros proffering advice to their younger selves, here’s entrepreneur Richard Branson’s take on the assignment. Writing to his 25-year-old self, he says:

Dear Richard,

I’m writing to you from 40 years in the future. You’re now 65 years old, and while you’ve lived a happy and healthy life with no regrets, I have some advice for you.

Congratulations on launching Virgin. I know you’re still trying to find your feet and work out the ins and outs of business, but stick with it. I can guarantee the best is yet to come. While I don’t want to spoil the mystery and fantasy of the unknown, I can tell you there will be so many wonderfully rewarding moments and the most incredible people in your future. And, yes, many of your wildest dreams will come true. But there’s a clause: you will have to work hard to make them happen.

The road ahead is pock-marked with many bumps, chasms, and forks. There will be times where you want to give up and throw everything in. Don’t. By turning challenges into opportunities, you will find success you never realized you were capable of achieving. But you won’t always succeed. In fact, you will fail time and time again. That’s OK, though, because failure is an inevitable part of every personal and entrepreneurial journey. It’s important to pick yourself up, retrace your steps, look at what went wrong, and learn from your mistakes.

“Entrepreneur”: now there’s a word that you might not be overly familiar with yet. But you will be. It’s a word that will become synonymous with your name and your approach to business. It’s also a word synonymous with risk. You took a risk when you left school to start Student magazine, and again when you moved from Student magazine to Virgin Records—and both paid off. Continue to take chances. In the future, how “lucky” you are in business will be determined by how willing you are to take calculated risks.

Let your dreams guide your path. Keep the people you love and respect close to you. Don’t be afraid to delegate responsibility. Don’t let the naysayers deter you. Screw business as usual and do things your own way. The Virgin brand will take you places other than music. Your ability to take calculated risks and your incurable optimism will lead to great heights—both in business and in life. Like one of your favorite authors, Dr. Seuss, wrote, “Oh, the Places You’ll Go!” Reach for the moon—it’s yours for the taking, if you go out there and grab for it with both hands.

Good luck—

Richard

Sir Richard also “corresponded” with himself at ages 10, 50, and 65.

Hausman Clients in the Press: February 2017

hausman-clients-press-february-2017

We’re thrilled to be continuing our streak of great press for Hausman clients in 2017! Here’s a select list of editorial coverage culled from the month of February.

Engineering News-Record looks at Arup‘s visionary work in the transportation sector

Three major projects by Behnisch Architekten are featured in Arch20: WIPO Conference Hall, Harvard University’s Science and Engineering Complex in Allston, and Santa Monica Parking Structure #6

The AIA New York chapter notes the opening of the innovative Upstate Cord Blood Bank by Francis Cauffman. The project is also covered in Eagle News and NewsWise

Medical Construction & Design talks to Francis Cauffman about best practices in ER design

Francis Cauffman‘s design for New York law firm Fox Rothchild is profiled in Office Snapshots

Real Estate Weekly recognizes staff promotions at Francis Cauffman

Donna Wilson interviews Deryl McKissack of McKissack & McKissack in a three-part series for Bloomberg Radio

The Jobsite turns to Julian Anderson of Rider Levett Bucknall for construction business insight

John Jozwick of Rider Levett Bucknall advises on avoiding drive-by ADA lawsuits in Building Design + Construction

Happy Valentine's Day!

Screen Shot 2017-02-14 at 2.40.46 PM

On this Valentine’s Day, our creative friends at Arch Daily and Architectural Record have created fabulous galleries of architecture-inspired messages that convey the spirit of the holiday in design-friendly words and pictures. We’ve excerpted a few to share—enjoy!

Screen Shot 2017-02-14 at 2.41.09 PM

 

Screen Shot 2017-02-14 at 2.40.22 PM

 

Screen Shot 2017-02-14 at 2.39.02 PM

 

And for our part, we polled friends and colleagues about what architecture means to them…see how their responses shaped up here.

Hausman Clients in the Press: January 2017

hausman clients january press

The new year is off to a great start for Hausman, and we’d like to share some of last month’s editorial success stories! Here’s a select list of our architectural and engineering clients featured in the media during January.

The Arup-engineered Second Avenue Subway made headlines in Wired and in Wallpaper

The Atlantic looks at the upgrade of LAX; Arup‘s strategic aviation security expertise is highlighted

Behnisch Architekten‘s design for Harvard’s new Science and Engineering Complex is reviewed by Crain’s Boston

The Houston Chronicle tours the home of Dillon Kyle Architects founder and principal…and Chron.com visits, too

The North American headquarters of Biotrial, designed by Francis Cauffman, wins a design award from the American Institute of Architects’ New Jersey chapter

Gluckman Tang‘s proposal for the Museo del Prado is revealed in Masonry Design magazine

Architects + Artisans features Gluckman Tang‘s design for a summer house at Olana

The Olana project by Gluckman Tang was also spotlighted by The Huffington Post

The latest Crane Report by Rider Levett Bucknall was covered by The Architect’s Newspaper and National Real Estate Investor. Featured markets were picked up by many local media outlets, including the Charlotte Observer, Curbed LA, Nashville Business Journal, Pacific Business News, and the Seattle Times

The Architect’s Newspaper profiles Solomon Cordwell Buenz‘ newest contribution to the San Francisco skyline, 399 Fremont

SCB principal Gary Kohn shares his expertise in hospitality work in an article on Loews North Park Drive in Top Hotel News

Truth, Facts, and PR

facts truth pr

[Illustration from “Facts are Sacred” by Simon Rogers]

On January 24, 2017, the Public Relations Society of America issued a brief statement that we’d like to share:

PRSA Statement on “Alternative Facts”

Truth is the foundation of all effective communications. By being truthful, we build and maintain trust with the media and our customers, clients and employees. As professional communicators, we take very seriously our responsibility to communicate with honesty and accuracy.

The Public Relations Society of America, the nation’s largest communications association, sets the standard of ethical behavior for [our] 22,000 members through our Code of Ethics. Encouraging and perpetuating the use of alternative facts by a high-profile spokesperson reflects poorly on all communications professionals.

PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never spin, mislead, or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth.

—Jane Dvorak, APR, Fellow PRSA, Chair of the Society for 2017

Truth and integrity are at the heart of our practice at Hausman. We’re proud that for nearly a decade we have earned the trust of both our clients and journalists by delivering information and ideas that are fact-checked and objective.

Tips to Strengthen Professional Relationships

tips on building professional relationships

Do you want to be top-of-mind not only with people that you want to do business with, but also with those who can help build your influence? The secret is to get personal. Here are four tips to help build your professional relationships and get larger returns as a result.

1. Reach out IRL. In this world of e-mails, texts, and tweets, the value of a phone call is often underestimated. Take time every so often to pick up the phone to touch base with a prospective client or colleague. You can also stop by a client’s office to say hello or drop off a small token of appreciation you’ve picked up during a recent trip. Gestures like these let people know you’re thinking about them, and that they are important to you.

2. Perfect your timing. Reaching out is key, but don’t forget to factor in when it’s appropriate to do so. Don’t just get in touch with journalists when you want them to write about you or cover your project. Instead, suggest meeting for a coffee—your treat—to talk about the stories they are working on now and down the road. Make a friendly introduction to a third party that shares common interests with your writer friend. Send a thank you note and connect on social media by sending a LinkedIn invitation within a day or two after your meeting.

3. Socialize on social media. Social media is an essential tool for successful marketing. You can share your work and ideas in real time, while simultaneously making connections with other design pros. Maintain active Twitter and LinkedIn accounts and open up communication channels with writers, peers, and potential clients. Connect with, or ask for an introduction to, those folks you want to know. Familiarize yourself with journalists’ Twitter handles and say hi once in awhile. (Of course, don’t forget to mention your latest project!)

4. Really get to know people. If you take the time to find out what’s important to the individuals you want to connect with, your chances of establishing professional relationships with them will increase. Make a list of personal as well as professional details about each person, ranging from their alma mater to their extra-curricular accomplishments to what non-work-related subjects in which he or she is interested. If you demonstrate that you’re knowledgeable about a person’s life outside of work, it shows you’re interested in building a mutually beneficial relationship.

A Quick PR Quiz for AEC Professionals

hausman_pr_quiz_2017

To help you perfect your communications strategy in 2017, we’ve put together a pop PR quiz highlighting some common misconceptions about public relations. How do you think you’ll score?

True or False: Use as many social media platforms as possible to promote your projects

FALSE. It may be tempting to set up as many profiles as possible in the hopes of reaching the widest audience, but it’s more effective to selectively choose the channels that will reach your target audiences. For example, image-centric Instagram is ideal for showing your firm’s creativity through photographs; more text-heavy postings on LinkedIn will connect with executives. Remember “Less is more”: It’s the way you use your social media platforms that matters, not how many you use.

True or False: Designing a great building means your firm will get noticed immediately

FALSE. Your latest project may be the best work your firm has ever done, but that doesn’t guarantee that you will get top press coverage overnight. Quality editorial requires solid strategy. Developing an effective PR campaign for your firm and projects takes time. Getting the word out about your work should start long before the project is finished, so it is helpful to establish a schedule for all press related activities. Update your social media regularly with photos of the project to alert the press to construction milestones.

True or False: If an editor doesn’t answer your follow up about a project, it’s helpful to reach out again

TRUE. If an editor hasn’t responded to your follow up about your latest project, it doesn’t automatically mean they’re not interested. The key to grabbing an editor’s attention is to find new ways of pitching your project; don’t just repeat the content of your last email. Tip: Keep your emails concise. Make the most important information easy to find by putting it in the first few sentences, or use bullet points to call out key ideas.

True or False: Social media is impersonal and time consuming

FALSE. Social media offers a great advantage in showcasing your firm’s personality by providing a “behind the scenes” look at your firm and its work. You can offer brief, personable updates that don’t need to follow the formalities of press releases. Updating your accounts daily or a few times a week takes only a couple minutes, and can help keep your firm’s name top-of-mind with clients and target audiences.

True or False: Developing relationships with the media is not as important as sending out lots of press releases

FALSE. To create meaningful exposure for your projects, quality content is essential, not the number of press releases you send out. It’s important to keep in mind that while reporters might not cover a story the first time you pitch to them, maintaining regular contact with them can help lead to an exclusive story down the line. That’s why building a professional network of media contacts is critical. By establishing a solid rapport with an editor, it will increase the odds that he or she will remember you the next time they’re looking for a story on a specific type of project.

Public Relations: A Resolution for 2017

 

public relations pr hausmanHiring a public relations agency is a positive, proactive step in building your brand and reaching the right audiences with your message. While most searches will start with the internet, don’t forget other sources for recommendations: professional organizations, colleagues, and even competitors will be able to offer suggestions on who to consider (and just as importantly, who to avoid). Once you’ve identified some potential PR firms to hire, it’s time to take a closer look at their qualifications:

People and practices. In a large part, you’ll be entrusting your business’ reputation to a public relations agency, so it’s key to have good chemistry with—and confidence in—its management and staff. Do some sleuthing, and check out their LinkedIn profiles and professional bios. Follow up with a face-to-face meeting, and find out who will work on your account and in what capacity.

Corporate culture. Will you be best served by working with a large PR firm, with a traditional organizational structure and resources? Or would you find a small, specialized shop that’s an upstart in the industry more in keeping with your own business style? Think about whether you want to be challenged—or complemented—by your public relations team.

Results. As with any hire, you’ll need to get and vet references for every public relations agency you are seriously considering. There are two sides to this: feedback from the firm’s current and former clients, and recognition by the PR industry. Ambitions are all well and good, but achievements are what counts.

Categories

Archive

...