Marvel Transitioning a practice
Marvel Transitioning a practice
Situation
As Marvel transitioned to a new name and brand, culminating with the elevation of two landscape architects to partner, Marvel sought out Hausman’s expertise and strategic oversight. Working closely with the leadership, Hausman provided high-level direction on all communications and media relations efforts.
To move the firm forward, Hausman worked with Marvel to highlight its multidisciplinary approach. Hausman led workshops with the leadership, refined the firm’s messaging, and advised on external presentations to reposition its brand. Hausman also helped Marvel garner widespread media attention for the firm’s people, expertise, and projects.
- Services
- Marketing
- Public Relations
- Strategic Planning
- Writing & Editing
Program
Working with leaders at Marvel, Hausman LLC:
Created new messaging around the firm’s multidisciplinary approach
Connected Marvel’s leaders with members of the media interested in learning more about Marvel’s rebrand and projects
Secured interviews, op-eds, and feature articles in key publications, such as Curbed, the Financial Times, Fast Company, Office Insight, and Salon
Created content for digital and traditional media platforms
Results
Garnered widespread attention for the firm in the general press, design publications, business publications, and trade publications
Deepened relationships with key members of the architecture and design media
Set the course of the firm to ensure its future growth and success
