Monthly Archives: February 2025
Feb 28 2025
From Weed to Wildflower: Is Your Brand Ready to Bloom?
Ah, branding decisions. They’re like choosing between a bold haircut or just getting a trim. Do you refine what you’ve got to keep things neat without scaring the neighbors (that’s evolution), or do you go all in with a dramatic new look (hello, revolution)? When it comes to your firm’s branding, the stakes are higher […]
Read MoreFeb 20 2025
Boost Your Firm’s Identity with Memorable Branding
In an era where attention spans are shorter than a goldfish’s memory (seriously, look it up), the psychology behind branding is the secret sauce. Understanding it is the key to standing out in a sea of sameness. As a communications coordinator with a background in counseling, I know that the principles guiding human behavior and […]
Read MoreFeb 13 2025
Beyond the Logo: How to Align Your Brand with Your Firm’s Culture
When people think of branding, they often picture sleek logos, trendy color palettes, and fonts with names that sound like indie bands (looking at you, “Montserrat”). But here’s the real deal: your brand isn’t just a logo or a catchy tagline. It’s the vibe, the energy, the unspoken feeling people get when they interact with […]
Read MoreFeb 5 2025
Ready, Set, Logo!
Dear Doctor, Now that it’s a new year, the leadership of our decades-old firm wants to refresh our brand. We definitely need a different look, there’s no question about it. But it seems that we can go further than that. Our profile is kind of old, and I’m not sure that we stand out from […]
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