Newly-formed preservation firm wanted to get recognition for largely invisible—but essential—upgrades to an American icon.

Hausman crafted a powerful story about the project, highlighting the firm’s reputation for restoring historic assets. A newly established firm whose partners had years of preservation experience, Mills + Schnoering Architects won the commission for critical toe-to-crown upgrades at the Statue of Liberty National Monument. These modifications improved access to the Statue’s crown and completely replaced circulation within the pedestal. To showcase M+Sa’s involvement with the internationally recognized symbol, Hausman developed a strategically timed campaign that underscored the firm’s innovative approach of applying 21st-century technologies to a 19th-century monument; the public relations program coincided with the Statue’s reopening after a year-long closure. Hausman simultaneously launched initiatives to spotlight the firm’s impressive portfolio of significant historic preservation projects.