Global engineering firm had impressive credentials but lacked recognition for the full range of its services in North America.
Hausman delivered the visibility breakthrough it needed. Despite its strong international reputation and 10-year presence in New York City, Buro Happold remained largely unknown in the North American market. The lack of awareness regarding the firm’s comprehensive multidisciplinary services limited Buro Happold’s growth opportunities across the continent. Buro Happold engaged Hausman to develop and implement an aggressive communications strategy to raise the firm’s profile, showcase its experts, and generate meaningful market recognition. Through targeted media campaigns, strategic leadership positioning, and collaborative storytelling, we highlighted the often overlooked but essential engineering narratives behind significant projects and told newsworthy stories that highlighted Buro Happold’s expertise and that of its leaders.
Secured prominent coverage in top national publications and cultivated strong media relationships
Expanded awareness of Buro Happold’s full-service offerings across the design community
Transformed market perception with clients reporting they were “seeing Buro Happold’s name everywhere”
Enhanced overall communications effectiveness and the quality of the firm’s marketing content on multiple channels
