Woods + Dangaran

Los Angeles-based architecture and interiors practice sought a strategic communications partner to elevate its growing profile and showcase its exceptional projects.

Hausman helped the partners to bring recognition to the firm and its superb residential work. Woods + Dangaran engaged Hausman early in its practice to create a PR program that matched the ambitions and considerable talents of its partners. Beginning with focused media placements of the firm’s magnificent houses in design and lifestyle publications, our partnership evolved into a broad outreach program that included brand strategy, messaging development, and industry relationship building. Hausman secured the firm’s first Rizzoli monograph; provided guidance on the written content; and helped to coordinate successful book launch events in Los Angeles, Palm Springs, and New York. We also implemented communications initiatives that elevated the firm’s reputation locally and nationally.

  • Secured extensive coverage of the firm’s houses in top-tier publications

  • Guided the development and promotion of the firm’s first monograph

  • Established relationships with influential editors and industry leaders

  • Implemented strategic media campaigns that positioned the firm for inclusion in the AD100 list

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