Veteran architecture firm needed refreshed messaging and strategic outreach strategies.

Hausman delivered a comprehensive strategic plan and executed it, elevating the firm’s marketing efforts on all levels. CBT Architects, a highly regarded firm with a diverse portfolio spanning multiple sectors, engaged Hausman to develop a cohesive plan for marketing and public relations that would strengthen its competitive position in local and national markets. Hausman started with a strategic planning phase that included a comprehensive collateral audit, a competitor analysis, and interviews with key staff. This foundational work informed leadership workshops focused on communications and marketing to define external messaging and differentiate the firm in its markets. The planning culminated in the development of strategic documents that provided actionable plans aligned with CBT’s business objectives. Following the planning phase, Hausman rolled out the new messaging framework and activated a proactive public relations program.