Respected Los Angeles-based architecture practice wanted to refine its positioning and messaging.
Hausman provided strategic consulting and implemented targeted outreach initiatives connected to the firm’s goals. KoningEizenberg Architecture engaged Hausman to develop an effective approach to clarify the firm’s positioning and create a focused communication strategy. We drafted new messaging, provided feedback on the firm’s business development, and recommended a structured go/no-go process that reflected the firm’s strengths and growth areas. Following this program, we provided ongoing strategic consulting on communications, public relations, marketing, and media outreach to support the firm’s business development objectives. We strategically placed articles about key projects and trends, highlighting the firm’s areas of knowledge and expertise.
Created a unified messaging framework that effectively communicated the firm’s approach
Advised the leadership on marketing and outreach activities to support the firm’s targets
Secured feature stories and profiles in a range of publications reaching key client audiences
Enhanced the firm’s business development capabilities through ongoing strategic counsel
