Our brand positioning strategies are built on four components:

• Value proposition. We help you identify and clearly articulate a value proposition that conveys your unique excellence to clients
• Key messages. We build key messages to identify your strengths and differentiate your firm in your markets
• Brand voice. We develop a consistent language for all your communications, while allowing for variations depending on the audience, context, and format
• Buyer persona. We create sector-specific buyer personas to help you estimate your clients’ behavior and identify the best ways to be more visible to your key targets

We assess optimal methods to reach your priority audiences—from traditional media to digital marketing, speaking engagements, participation in professional organizations, and other opportunities—and build your influence. We evaluate all avenues to further your reputation, including key projects, your leadership, your areas of expertise, and your innovative practices.

We develop and lead visioning workshops to review your past activities in relation to your future business goals, how the firm’s resources have been utilized, and whether those efforts have failed or flourished. We also moderate strategic workshops and retreats to assess performance against goals, discuss topics such as leadership succession and internal reorganizations, and plan for long-term growth. Finally, we design action plans and deliver strategic recommendations that drive results.

FAIA, FRIBA and other professional awards raise the profile of firm leaders and experts whose professional influence merits peer recognition.

Hausman LLC strategizes awards submissions, gathers necessary information, and writes compelling text that win the awards and honors that you deserve.

We can quickly find out for you what may or may not be working with your clients, their specific needs, and their concerns. Ultimately, this feedback informs and increases the effectiveness of your communications.

To effectively connect with your target audiences, you need content that is distinctive in substance and authentic in style. Whether you need something written from scratch, a second pair of eyes on a document, or professional copyediting services, it’s our mission to make you sound polished, professional, and on point. We partner with you to develop memorable marketing and public relations content that showcases your strengths and engages readers. We ghostwrite bylined articles on any topic, as well as provide a full range of writing, editing, and proofreading services for brochures, websites, blogs, social media, and any other material.

We create plans for social and digital media that forefront your firm’s news and achievements, enable you to lead or join conversations, and amplify your online presence. We work with you to analyze the top platforms that will best connect your firm with its audiences, provide training for your team, and/or manage your social media and digital campaigns.

Our graphic design team brings clarity and understanding to your ideas. We increase the effectiveness of your visual communications, including your corporate identity/brand, website, firm-culture photography and video, project photography, project video, and social media.

We assist with any of the following marketing activities and more:

• Awards
• Marketing brochures
• Marketing collateral, such as resumes, project descriptions, and profiles
• Newsletters
• Proposals and qualifications packages for private and public clients
• Sponsorships and partnerships
• Website creation and copywriting

To deliver the most effective messages to optimal audiences, we take a proactive approach—what we call integrated communications—to maximize your industry profile and broaden your exposure to potential clients. As an invested, active partner with you, we work to define your expertise and accomplishments, then systematically promote your expertise among different channels. Our methodology includes short-term and long-term public relations programs consisting of comprehensive media relations and other external outreach activities, including the following and more:

• Articles, including feature stories for new projects, trend stories that highlight your expertise in a key sector or specialty, or profile stories about your firm or an individual
• Bylined articles and op-eds that promote your thought leadership
• Conferences and other speaking engagements
• Digital marketing/social media
• Interviews with the press
• Media tours and events
• Media training
• Monographs and books
• Prestigious awards for your firm or specific projects
• Public relations strategy and planning

We implement thought leadership campaigns by defining your expertise, developing content to align with your business strategy and goals, and distributing it through the best communication channels (articles, blog posts, webinars, op-eds and the like). By matching your thought leadership program to your firm’s vision, we leverage your work in particular sectors, services, and geographic markets support your long-term objectives.

We provide a full range of conference and event planning services to help you celebrate milestones, renew alliances, and put the firm in touch with potential clients. Our event planning and coordinating services include everything from strategizing panelists to prepping speakers and organizing media coverage.

Professionals must be able to communicate confidently about their work to anyone, from potential clients to members of the media, so they can present to audiences of any scale. They must also articulate their expertise in a clear and compelling way to people who do not understand the complexity of their work. Our personalized public speaking programs polish your leaders’ interviewing and presentation techniques and keep them on message when discussing your firm and its business. In addition, we conduct training sessions with large or small groups that encourage senior staff to develop ideas for presentations, conferences, and articles. Through workshop sessions, we help firms develop a culture of marketing and ensure that everyone is working towards common goals. We also provide long-term recommendations and coaching to individuals and teams so that they can deliver dynamic, on-message interviews and presentations.

As part of your leadership team, we enhance your communications efforts, build stronger relationships with the media and other external entities, and effectively convey your messages to targeted audiences. Ultimately, we help you drive business growth, manage reputational risks, and achieve your communications goals by developing and overseeing the execution of targeted and focused communications strategies, including:

• Strategic planning: Comprehensive communication strategies aligned with your goals and objectives
• Media and public relations: Building relationships with media professionals and executing public relations campaigns to enhance your reputation and support your business goals
• Presentation and training: Media and presentation training
• Content creation: Copywriting for various communication channels, including press materials, ghostwriting, and websites
• Internal communications: Internal communication strategies to align your messaging with your brand

As part of your leadership team, we develop and oversee the execution of high-impact, targeted solutions that fuel growth and maximize ROI. Whether you’re expanding into a new market or sector, revising your marketing approach, or experiencing an ownership transition, we provide the expertise and support for:

• Strategic planning: Comprehensive marketing strategies aligned with your goals and objectives
• Brand development: Brand identity, messaging, and positioning that resonates with target audiences
• Compelling content: Engaging narratives for all marketing channels
• Marketing campaigns: Planning, execution, and optimization of campaigns across digital and traditional channels
• Market analysis: Competitor analysis and client surveys
• Team leadership: Guidance to the marketing team that ensures alignment with strategic objectives 
• Performance tracking: Key performance indicators (KPIs) that measure effectiveness 
• Budget management: Marketing budgets to optimize resources and maximize ROI

Once you define these principles, you need to act upon them. If you’re not sure how to take the next step, we can help. We ask and answer the tough questions. We engage you in focused dialogues to determine your business goals, your firm’s mission, and your vision. Through strategic, structured discussions, we guide you through the process of pivoting or modifying your communications to match—and, ultimately achieve—your business goals.