Services Brand Positioning

All Services
Strategy & Planning

Brand Positioning

To establish your firm as the go-to authority in your target markets, you need to stand far apart from, and above, the competition. We develop brand positioning strategies that match your goals, reflect your culture, and highlight your expertise.

Our brand positioning strategies are built on four components:

Value proposition. We help you identify and clearly articulate a value proposition that conveys your unique excellence to clients
Key messages. We build key messages to identify your strengths and differentiate your firm in your markets
Brand voice. We develop a consistent language for all your communications, while allowing for variations depending on the audience, context, and format
Buyer persona. We create sector-specific buyer personas to help you estimate your clients’ behavior and identify the best ways to be more visible to your key targets