New Year’s Solutions: Hausman’s Top 10 for 2025
As 2025 comes to a close, we’re reflecting on the questions that firms all over the country have brought us this year: How do I get my firm noticed? How do I know if our marketing is working? How do we stand out when everyone says the same thing? With our knowledge of strategic communications for the design and construction industries, we have helped them to build their influence in noisy markets.
In one of our final posts of 2025, we’re sharing our top ten expert insights. Think of this as a strategic highlight reel so you can look forward with confidence in 2026.
- You’re not selling buildings. You’re selling a reputation.
From: Stalled at the Starting Line
Professional services firms sell the promise that they can meet their clients’ goals and help them overcome challenges. In 2026, consider showing how you transformed the client and user experience and created great outcomes, not just that you fulfilled the building brief.
- Your brand is not what you say it is. It’s what your clients say it is.
From: Same Old Story
Your messaging works when it resonates with the people you’re trying to reach. This year, focus on understanding what they care about—not just what you care about—and speaking to their needs.
- Marketing gets you noticed. Conversations get you hired.
From: The Relationship Strategy That Pays Off: Quality Over Quantity
Clients hire people, not firms. You can make a real shift in your business when you move from broadcasting to conversing, from demonstrating credentials to building trust. Step out from behind the screen and go shake some hands.
- Start with what you already do well. Then find the words to describe it.
From: The Clearer View: When Clarity Beats Cleverness
The firms with the strongest positioning have the best understanding of what they do well, and the clearest way of articulating it to clients.
- What you choose not to say can define your voice as much as what you choose to say.
From: Strategic Silence: When Saying Nothing Speaks Volumes
You don’t have to fill every silence. The spaces between your communications create room for anticipation and distinction.
- Focus on qualitative outcomes to demonstrate lasting value.
From: Practical Projects, Powerful Outcomes
Go beyond the numbers and talk about the ways you create evocative environments and unmatched experiences. These are the stories that your clients want to hear.
- Measure influence, not just visibility.
From: Beyond the Likes: Reputation Metrics That Actually Matter
Likes and impressions are easy to count. But are you reaching the people who actually hire firms like yours? Focus on the depth of your connections with the right audiences, not just the breadth of your reach.
- Build thought leadership to stay top of mind.
From: Recognition That Drives Revenue
When opportunities arise, the firms that get shortlisted are the ones that prospects already recognize. Stay visible so the right clients find you when it matters.
- Start building your visibility now. Strategic communications is a long game.
From: Strategic Perspective That Transforms Small Steps into Big Leaps
Your first article takes patience. By your fifth, editors may start coming to you instead of you having to chase them. Each piece you publish makes the next one easier get noticed.
- Make your message impossible to ignore.
From: The Echo Effect: How Consistency Makes Your Messaging Stick
When your website, proposals, and social media all tell the same story, you reinforce your brand at every touchpoint and magnify the impact of your outreach.
Click through any headline to read the full post. And if 2026 is the year you want to get serious about your firm’s visibility, let’s talk.
Keep building influence.
