Making an Effective Mailing List

To get the most out of your eblast campaigns, it’s critical to make sure your mailing list targets the appropriate audience. [Think about how annoying it is to receive unsolicited offers for discounted thermocouples, or a free subscription to Miniature Donkey Talk magazine—you don’t want recipients of your eblast to be asking the question ‘Why me?’]. Here are a few suggestions on how to keep your mailing list on point:

• Segment the roster by how contacts joined your list [through a signup form, at an event, etc.]
• Segment by demographics, like location, occupation, professional affiliation
• Tailor your eblast content so it’s relevant to each segment you’ve created