strategy

Oct 31 2014

Who’s Afraid of Social Media?

The scary truth about using social media is that it’s not as hard as you think. It’s up to you to decide how you want to use it and which platforms suit your firm best. Social media is an essential tool for successful marketing efforts. Design professionals can share their work and ideas in real […]

Oct 28 2014

Bad communication is frightening! How to banish it for good

What frightens you most? Creepy crawlers in the night, werewolves howling at full moons, haunted houses, or skeletons in the closet? Well, we’re scared of all those things, too, but what really frightens us is how some people communicate. You may laugh, but it’s true! We have so many ways to communicate these days (some […]

Aug 29 2014

Creating Videos to Showcase Your Portfolio and Your Firm

In our previous posts this month, we’ve covered using drawings and diagrams to communicate the design complexities of your projects and we’ve given you a strategic plan for writing your first book. In this post, we want to take you step-by-step through creating your own videos and using them to showcase your portfolio and your […]

Aug 25 2014

Writing a Book to Help Build Influence

In this month’s series of posts, we’re exploring the effectiveness of materials outside of photography. We’ll give you tips on how to increase your outreach using materials from different mediums ranging from visual to printed. Take a look in the following post to see how investing the time to write a book can improve your integrated communications program and help you […]

Aug 6 2014

Using Drawings to Promote Your Projects

Last month’s theme explored the importance of incorporating a broad range of strategic tools to communicate about your firm. Another effective approach to promoting your projects is to use drawings, renderings, diagrams, and other visual representations. You probably have lots of drawings, elevations, site plans, and diagrams you’ve created for projects to show to clients […]

Jul 31 2014

Effective Strategies for Communicating Your Firm: Pitch Perfectly

Brien McDaniel is the Director of Communications and Senior Associate of FXFOWLE Architects, a firm committed to innovative design inspired by urbanism, technology and sustainable strategies. He has over 20 years of communications, media relations, and special event management experience for higher education and cultural institutions, and architectural practices by Brien McDaniel Now that you’ve […]

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