Public Relations
Oct 21 2014
Raise Your Professional Profile from the Dead
It’s October once again; when bumps in the night and creepy creatures can rattle even the bravest folks. But the scariest thing that can happen to you this season is when you realize you’ve let your professional profile slip into the darkness! Here are a few tips to help you change from an industry ghost […]
Read MoreSep 30 2014
Use SEO Strategically to Raise Your Firm’s Online Visibility
This month we’ve heard from guest bloggers Brad Feinknopf on investing in good photography and Jessica Wyman on tips for designing an effective website. Now that you’ve got a great website with gorgeous photography, how do you actually get visitors? The answer is SEO. Search engine optimization (SEO) improves a website’s visibility in online search […]
Read MoreSep 29 2014
Impact + Beauty: Top tips for designing compelling portfolio websites
Jessica Wyman is principal and creative director of Wyman Projects, a graphic design and web development consultancy based in New York City. As a graphic designer with a degree in architecture, she has ten years of experience collaborating with architects, interior designers, engineers, and A/E/C consultants, to create meaningful print and web experiences that communicate professionalism and integrity. Jessica […]
Read MoreAug 29 2014
Creating Videos to Showcase Your Portfolio and Your Firm
In our previous posts this month, we’ve covered using drawings and diagrams to communicate the design complexities of your projects and we’ve given you a strategic plan for writing your first book. In this post, we want to take you step-by-step through creating your own videos and using them to showcase your portfolio and your […]
Read MoreAug 6 2014
Using Drawings to Promote Your Projects
Last month’s theme explored the importance of incorporating a broad range of strategic tools to communicate about your firm. Another effective approach to promoting your projects is to use drawings, renderings, diagrams, and other visual representations. You probably have lots of drawings, elevations, site plans, and diagrams you’ve created for projects to show to clients […]
Read MoreJul 31 2014
Effective Strategies for Communicating Your Firm: Pitch Perfectly
Brien McDaniel is the Director of Communications and Senior Associate of FXFOWLE Architects, a firm committed to innovative design inspired by urbanism, technology and sustainable strategies. He has over 20 years of communications, media relations, and special event management experience for higher education and cultural institutions, and architectural practices by Brien McDaniel Now that you’ve […]
Read MoreJul 29 2014
Effective Strategies for Communicating Your Firm: Successful Outreach
This past spring, Dr. Tami Hausman participated in a panel at SMPS Northeast Regional Conference (NERC) that discussed the rapidly changing landscape for marketing in the A/E/C industry. The other panelists included this month’s featured guest bloggers, Kirsten Sibilia, Principal of Dattner Architects and Brien McDaniel, Director of Communications at FXFOWLE. In this next post, Tami shares proven communications strategies that help […]
Read MoreJun 27 2014
Hosting an Effective Media Event
The day of your media event has arrived! It’s time to play cruise director, tour guide, and publicist. Don’t worry: in this post, we’re going to walk you through the event so that you’ll come out looking like you’ve got your own team of professionals who planned the event for you. Here’s what you need […]
Read MoreJun 20 2014
Planning an Effective Media Event
This month, we’ve discussed phasing your publicity and communications outreach over the different stages of your project from ground breaking to ribbon-cutting. At last, the day you’ve been waiting for is finally here and your new project is ready to be shown to the press! A great way to do this is to organize a […]
Read MoreJun 13 2014
Three Ways To Make Those Lazy Summer Days More Productive
For our featured guest post this month, we welcome Susan Murphy, Principal of Murphy Motivation & Training, which takes a rigorous approach to help clients learn proven successful ways to take their communication, relationship building, sales and presentation skills to a higher level. Susan is a woman with a mission: to teach and coach the […]
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