Public Relations
Jun 15 2015
Virtual Architecture: Use Digital Media and Share the Experience
The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]
Read MoreMay 26 2015
Communicate Your Work with Strong Architectural Photography
Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]
Read MoreMay 11 2015
Worth a Thousand Words: Make a Photographic Impact on Social Media
May is National Photography Month, so we are going to explore how you can use professional and snapshot photography to promote your firm and projects on social media. Using photos and imagery in your social media will boost your company’s virtual presence, promote your projects, and engage your audience. In fact, Tweets with images get […]
Read MoreApr 27 2015
Raise Awareness of Landscape Architecture and Promote Your Work
“Can you fix my backyard?“ If you’re a landscape architect, you’ve had to listen to this question a hundred times. Your friends think your job is to prune their roses and mow their lawn. You may also hear, “Oh, you live in New York? There can’t be much work for landscape architects there.” In reality, […]
Read MoreApr 20 2015
Design Your Social Media Landscape
Editor’s Note: April is World Landscape Architecture Month #WLAM2015. In recognition of this month-long celebration, the American Society of Landscape Architects (ASLA) held numerous events to bring greater awareness to the discipline. As part of that effort, Dr. Tami Hausman, president of Hausman LLC, participated on a panel about social media for the ASLA NY […]
Read MoreApr 13 2015
Make your Landscape Architecture PR Bloom in 5 Easy Steps
April is Landscape Architecture Month, and the profession is in the spotlight. What can landscape architects do this Spring and throughout the year to get the attention of the media? Landscapes take a long time to design and a long time to grow. Unless you’re Michael Van Valkenburgh, you probably don’t have a ribbon cutting […]
Read MoreFeb 11 2015
Little Things Mean A Lot: How to Strengthen Your Professional Relationships
Whether you follow-up after a meeting with a brief, friendly email, send a client a card for their birthday, or simply pick up the phone to check-in and say hi, every “little thing” that you do to reach out to clients, colleagues, and journalists can help strengthen your professional relationships. These seemingly small actions place […]
Read MoreJan 26 2015
Public Relations – Are You an Innie or an Outie?
Dale Walker is the Director of Communications at Francis Cauffman, a Philadelphia and NYC based architecture firm that has supported its clients since 1954 with innovative architecture, planning, and interior design services. With close to three decades of experience in marketing and communications for the AEC industry, Dale’s expertise includes marketing and proposal strategies, positioning, […]
Read MoreJan 20 2015
Test Your Knowledge: PR Pop Quiz
There’s no better way to start the New Year off than perfecting your firm’s PR strategy. The first step to improving your firm’s communications plan is developing a clearer understanding of what PR is and what it can do for you. We’ve put together a mini pop quiz of several common misconceptions of PR. How […]
Read MoreDec 3 2014
Why Santa Claus is the best brand ever – and what you can learn from him
As Andy Williams’ iconic holiday song goes, it’s “the most wonderful time of the year” once again! This month, our topic is branding, so we thought we’d discuss one of the strongest brands ever – Santa Claus. We can all learn a lot about branding from Ol’ St. Nick and we’re going tell you why. […]
Read MoreOct 31 2014
Who’s Afraid of Social Media?
The scary truth about using social media is that it’s not as hard as you think. It’s up to you to decide how you want to use it and which platforms suit your firm best. Social media is an essential tool for successful marketing efforts. Design professionals can share their work and ideas in real […]
Read MoreOct 28 2014
Bad communication is frightening! How to banish it for good
What frightens you most? Creepy crawlers in the night, werewolves howling at full moons, haunted houses, or skeletons in the closet? Well, we’re scared of all those things, too, but what really frightens us is how some people communicate. You may laugh, but it’s true! We have so many ways to communicate these days (some […]
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