PR
Nov 16 2016
Change is in the Air: PR Today and Tomorrow
To say that this past week has been a time of change is quite the understatement. While not as roiled as the current political arena, the PR industry is evolving, too. Following up on last week’s post, here’s more insight from the latest Global Communications Report, compiled by the USC Annenberg Center for Public Relations. […]
Read MoreNov 8 2016
PR: An Industry Snapshot
To best serve our clients in the architecture and engineering fields, we keep on top of the evolving state of the PR industry. The 2016 Global Communications Report, a comprehensive survey of senior public relations executives by the USC Annenberg Center for Public Relations, predicts the worldwide PR agency business will grow from its […]
Read MoreJul 20 2015
Design on the Haus’ 200th Post: Communicate with impact!
Summer is the perfect time to do some strategic thinking, so we’ll continue our snapshot of “A Three-Phase Program to Fast-Track Your Design Business for Profit.” Dr. Tami Hausman participated in the panel at the 2015 AIA National Convention in May, along with Lisa Henry, CEO of Greenway Group, and Stephen Whitehorn, managing principal of Whitehorn Financial Group. In […]
Read MoreJun 29 2015
FunHaus: A New Way to (Re)View the New Whitney
This post is the first in our new series “FunHaus” where we explore the people, places, and things we love. Enter the FunHaus! “A new standard for online journalism,” commented Bencharif on the The New York Times’ review of the new Whitney Museum. We couldn’t agree more. The review, if that’s still the right word […]
Read MoreJun 15 2015
Virtual Architecture: Use Digital Media and Share the Experience
The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]
Read MoreMay 26 2015
Communicate Your Work with Strong Architectural Photography
Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]
Read MoreMay 11 2015
Worth a Thousand Words: Make a Photographic Impact on Social Media
May is National Photography Month, so we are going to explore how you can use professional and snapshot photography to promote your firm and projects on social media. Using photos and imagery in your social media will boost your company’s virtual presence, promote your projects, and engage your audience. In fact, Tweets with images get […]
Read MoreApr 27 2015
Raise Awareness of Landscape Architecture and Promote Your Work
“Can you fix my backyard?“ If you’re a landscape architect, you’ve had to listen to this question a hundred times. Your friends think your job is to prune their roses and mow their lawn. You may also hear, “Oh, you live in New York? There can’t be much work for landscape architects there.” In reality, […]
Read MoreApr 20 2015
Design Your Social Media Landscape
Editor’s Note: April is World Landscape Architecture Month #WLAM2015. In recognition of this month-long celebration, the American Society of Landscape Architects (ASLA) held numerous events to bring greater awareness to the discipline. As part of that effort, Dr. Tami Hausman, president of Hausman LLC, participated on a panel about social media for the ASLA NY […]
Read MoreApr 13 2015
Make your Landscape Architecture PR Bloom in 5 Easy Steps
April is Landscape Architecture Month, and the profession is in the spotlight. What can landscape architects do this Spring and throughout the year to get the attention of the media? Landscapes take a long time to design and a long time to grow. Unless you’re Michael Van Valkenburgh, you probably don’t have a ribbon cutting […]
Read MoreFeb 11 2015
Little Things Mean A Lot: How to Strengthen Your Professional Relationships
Whether you follow-up after a meeting with a brief, friendly email, send a client a card for their birthday, or simply pick up the phone to check-in and say hi, every “little thing” that you do to reach out to clients, colleagues, and journalists can help strengthen your professional relationships. These seemingly small actions place […]
Read MoreJan 26 2015
Public Relations – Are You an Innie or an Outie?
Dale Walker is the Director of Communications at Francis Cauffman, a Philadelphia and NYC based architecture firm that has supported its clients since 1954 with innovative architecture, planning, and interior design services. With close to three decades of experience in marketing and communications for the AEC industry, Dale’s expertise includes marketing and proposal strategies, positioning, […]
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