planning Archives | Page 2 of 2 | Hausman Communications

Nov 1 2014

Building from Scratch

Dear Doctor, I am an architect with ten years of experience who recently opened my own architecture firm with three colleagues. Each of us comes from large, well-known firms with very high profiles, so getting press for our projects was relatively easy. Now that we have our own firm – although we have strong […]

Oct 31 2014

Who’s Afraid of Social Media?

The scary truth about using social media is that it’s not as hard as you think. It’s up to you to decide how you want to use it and which platforms suit your firm best. Social media is an essential tool for successful marketing efforts. Design professionals can share their work and ideas in real […]

Oct 28 2014

Bad communication is frightening! How to banish it for good

What frightens you most? Creepy crawlers in the night, werewolves howling at full moons, haunted houses, or skeletons in the closet? Well, we’re scared of all those things, too, but what really frightens us is how some people communicate. You may laugh, but it’s true! We have so many ways to communicate these days (some […]

Oct 21 2014

Raise Your Professional Profile from the Dead

It’s October once again; when bumps in the night and creepy creatures can rattle even the bravest folks. But the scariest thing that can happen to you this season is when you realize you’ve let your professional profile slip into the darkness! Here are a few tips to help you change from an industry ghost […]

Sep 29 2014

Impact + Beauty: Top tips for designing compelling portfolio websites

Jessica Wyman is principal and creative director of Wyman Projects, a graphic design and web development consultancy based in New York City. As a graphic designer with a degree in architecture, she has ten years of experience collaborating with architects, interior designers, engineers, and A/E/C consultants, to create meaningful print and web experiences that communicate professionalism and integrity. Jessica […]

Sep 18 2014

Image ROI: When you invest in good photography, you invest in your future success

This month, we’re giving AEC industry professionals tips on the best ways to improve their websites. In our first installment, nationally recognized architectural photographer Brad Feinknopf offers insight on investing in good photography. The Columbus-based photographer has been shooting architecture and commercial related images for over 25 years. His images have been published worldwide […]

Aug 29 2014

Creating Videos to Showcase Your Portfolio and Your Firm

In our previous posts this month, we’ve covered using drawings and diagrams to communicate the design complexities of your projects and we’ve given you a strategic plan for writing your first book. In this post, we want to take you step-by-step through creating your own videos and using them to showcase your portfolio and your […]

Jun 27 2014

Hosting an Effective Media Event

The day of your media event has arrived! It’s time to play cruise director, tour guide, and publicist. Don’t worry: in this post, we’re going to walk you through the event so that you’ll come out looking like you’ve got your own team of professionals who planned the event for you. Here’s what you need […]

Jun 13 2014

Three Ways To Make Those Lazy Summer Days More Productive

For our featured guest post this month, we welcome Susan Murphy, Principal of Murphy Motivation & Training, which takes a rigorous approach to help clients learn proven successful ways to take their communication, relationship building, sales and presentation skills to a higher level. Susan is a woman with a mission: to teach and coach the […]

May 31 2014

Spring into Networking: Make the Most Out of Professional Events

You’ve taken on the challenge of planning your own event, now it’s time to look at effective ways to get the most out of the events that you attend. The weather is getting warmer, so there’s no excuse for you to be sitting at your desk all day. It’s time to be out and about! […]

May 21 2014

Spring Into Networking: 5 Strategies to Plan Your Event

When it comes to marketing your firm, events mean networking. To put your business in front of new potential clients, get out there and attend industry events — like those we highlighted in our first post this month. Ready to take your networking to the next level? It’s time to host your own event. This […]