architecture Archives | Page 5 of 6 | Hausman Communications

Jan 23 2015

Lost in Translation

Dear Doctor, I just started working at an architecture firm, after spending many years in the financial industry. It’s been an exciting career change. As part of my business development activities, I have been attending rehearsals with the partners and project teams as they prepare for interviews. Since I’m a newbie to this industry, […]

Jan 20 2015

Test Your Knowledge: PR Pop Quiz

There’s no better way to start the New Year off than perfecting your firm’s PR strategy. The first step to improving your firm’s communications plan is developing a clearer understanding of what PR is and what it can do for you. We’ve put together a mini pop quiz of several common misconceptions of PR. How […]

Doctor in the Haus

Nov 1 2014

Building from Scratch

Dear Doctor, I am an architect with ten years of experience who recently opened my own architecture firm with three colleagues. Each of us comes from large, well-known firms with very high profiles, so getting press for our projects was relatively easy. Now that we have our own firm – although we have strong […]

Oct 31 2014

Who’s Afraid of Social Media?

The scary truth about using social media is that it’s not as hard as you think. It’s up to you to decide how you want to use it and which platforms suit your firm best. Social media is an essential tool for successful marketing efforts. Design professionals can share their work and ideas in real […]

Oct 28 2014

Bad communication is frightening! How to banish it for good

What frightens you most? Creepy crawlers in the night, werewolves howling at full moons, haunted houses, or skeletons in the closet? Well, we’re scared of all those things, too, but what really frightens us is how some people communicate. You may laugh, but it’s true! We have so many ways to communicate these days (some […]

Oct 21 2014

Raise Your Professional Profile from the Dead

It’s October once again; when bumps in the night and creepy creatures can rattle even the bravest folks. But the scariest thing that can happen to you this season is when you realize you’ve let your professional profile slip into the darkness! Here are a few tips to help you change from an industry ghost […]

Sep 30 2014

Use SEO Strategically to Raise Your Firm’s Online Visibility

This month we’ve heard from guest bloggers Brad Feinknopf on investing in good photography and Jessica Wyman on tips for designing an effective website. Now that you’ve got a great website with gorgeous photography, how do you actually get visitors? The answer is SEO. Search engine optimization (SEO) improves a website’s visibility in online search […]

Sep 29 2014

Impact + Beauty: Top tips for designing compelling portfolio websites

Jessica Wyman is principal and creative director of Wyman Projects, a graphic design and web development consultancy based in New York City. As a graphic designer with a degree in architecture, she has ten years of experience collaborating with architects, interior designers, engineers, and A/E/C consultants, to create meaningful print and web experiences that communicate professionalism and integrity. Jessica […]

Sep 18 2014

Image ROI: When you invest in good photography, you invest in your future success

This month, we’re giving AEC industry professionals tips on the best ways to improve their websites. In our first installment, nationally recognized architectural photographer Brad Feinknopf offers insight on investing in good photography. The Columbus-based photographer has been shooting architecture and commercial related images for over 25 years. His images have been published worldwide […]

Aug 29 2014

Creating Videos to Showcase Your Portfolio and Your Firm

In our previous posts this month, we’ve covered using drawings and diagrams to communicate the design complexities of your projects and we’ve given you a strategic plan for writing your first book. In this post, we want to take you step-by-step through creating your own videos and using them to showcase your portfolio and your […]

Aug 25 2014

Writing a Book to Help Build Influence

In this month’s series of posts, we’re exploring the effectiveness of materials outside of photography. We’ll give you tips on how to increase your outreach using materials from different mediums ranging from visual to printed. Take a look in the following post to see how investing the time to write a book can improve your integrated communications program and help you […]

Aug 6 2014

Using Drawings to Promote Your Projects

Last month’s theme explored the importance of incorporating a broad range of strategic tools to communicate about your firm. Another effective approach to promoting your projects is to use drawings, renderings, diagrams, and other visual representations. You probably have lots of drawings, elevations, site plans, and diagrams you’ve created for projects to show to clients […]