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AEC

Jan 26 2015

Public Relations – Are You an Innie or an Outie?

Dale Walker is the Director of Communications at Francis Cauffman, a Philadelphia and NYC based architecture firm that has supported its clients since 1954 with innovative architecture, planning, and interior design services. With close to three decades of experience in marketing and communications for the AEC industry, Dale’s expertise includes marketing and proposal strategies, positioning, […]

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Doctor in the Haus

Jan 23 2015

Lost in Translation

  Dear Doctor, I just started working at an architecture firm, after spending many years in the financial industry. It’s been an exciting career change. As part of my business development activities, I have been attending rehearsals with the partners and project teams as they prepare for interviews. Since I’m a newbie to this industry, […]

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Jan 20 2015

Test Your Knowledge: PR Pop Quiz

There’s no better way to start the New Year off than perfecting your firm’s PR strategy. The first step to improving your firm’s communications plan is developing a clearer understanding of what PR is and what it can do for you. We’ve put together a mini pop quiz of several common misconceptions of PR. How […]

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Dec 3 2014

Why Santa Claus is the best brand ever – and what you can learn from him

As Andy Williams’ iconic holiday song goes, it’s “the most wonderful time of the year” once again! This month, our topic is branding, so we thought we’d discuss one of the strongest brands ever – Santa Claus. We can all learn a lot about branding from Ol’ St. Nick and we’re going tell you why. […]

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Doctor in the Haus

Nov 1 2014

Building from Scratch

  Dear Doctor, I am an architect with ten years of experience who recently opened my own architecture firm with three colleagues. Each of us comes from large, well-known firms with very high profiles, so getting press for our projects was relatively easy.  Now that we have our own firm – although we have strong […]

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Oct 31 2014

Who’s Afraid of Social Media?

The scary truth about using social media is that it’s not as hard as you think. It’s up to you to decide how you want to use it and which platforms suit your firm best. Social media is an essential tool for successful marketing efforts. Design professionals can share their work and ideas in real […]

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Oct 21 2014

Raise Your Professional Profile from the Dead

It’s October once again; when bumps in the night and creepy creatures can rattle even the bravest folks. But the scariest thing that can happen to you this season is when you realize you’ve let your professional profile slip into the darkness! Here are a few tips to help you change from an industry ghost […]

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