Journalists, PR, and Communication Preferences: Making Connections

Muck Rack, the creative force behind a popular PR software platform, conducts regular, revealing surveys about the habits, preferences, and peeves of journalists and public relations professionals. Here’s some insights on social media from their latest research.

More than 90% of PR pros choose Twitter as the number one social media platform for following journalists. This statistic mirrors Muck Rack’s poll of journalists; in it, 83% of respondents identified Twitter as the most valuable social network for them. Other top channels cited by reporters, writers, and editors include Facebook [40%], LinkedIn [26%], and Instagram [21%].

Yet despite the embrace of Twitter as an editorial tool, it’s not journalists’ communications vehicle of choice when it comes to receiving pitches. A whopping 93% of them prefer to be pitched via personalized email—fortuitous, considering 97% of PR folks rely on just that form of outreach. Symbiotic, yes?