Whether you follow-up after a meeting with a brief, friendly email, send a client a card for their birthday, or simply pick up the phone to check-in and say hi, every “little thing” that you do to reach out to clients, colleagues, and journalists can help strengthen your professional relationships. These seemingly small actions place you top-of-mind not only with people that you want to do business with, but also with those who can help build your influence. Here are some “little” tips to help build your relationships and get larger returns as a result.
Use a personal touch. In today’s world of e-mails, texts and tweets, don’t underestimate the value of a personal phone call. Take time every so often to pick up the phone to say hi to a prospective client or to catch an editor up on your latest project. You can also stop by a client’s office to say hello or drop off a small token of appreciation you’ve picked up during a recent trip. The idea is that you let people you know know that you’re thinking about them and that they are important to you.
Perfect your timing. Reaching out is important, but don’t forget to factor in when you should be reaching out. Don’t just get in touch with writers and editors when when you want them to write about you or cover your project. Instead, suggest meeting for a coffee to talk about the stories they are covering, your treat. Make a friendly introduction to a third party that shares common interests with your writer friend. Send a thank you note and connect on social media by sending a LinkedIn invitation within 24-48 hours after your meeting. On the other hand, if you know the person is swamped, don’t pester them to meet or call them, they probably don’t have time to talk to you. People appreciate it when you have a sense of their schedule and you work around it.
Socialize on social media. Social media is an essential tool for successful marketing. You can share your work and ideas in real time, while simultaneously making connections with other design pros. Maintain an active Twitter and LinkedIn account and open up communication channels with writers, peers, and potential clients. Connect with, or ask for an introduction to, those folks you want to know. Familiarize yourself with journalist’s Twitter handles and say hi once in awhile. Of course, don’t forget to mention your latest project, too!
Really get to know them. If you take the time to find out what’s important to the people you want to connect with, your chances of establishing professional relationships with them will increase. That means understanding who the journalist is and not just what publications they write for. Make a list of personal as well as professional data about each person, ranging from their alma mater to their extra-curricular accomplishments to what non-work-related subjects in which he or she is interested. If you demonstrate that you know details about the person’s life outside work, it shows you’re interested in building a mutually beneficial relationship.
Strong professional relationships don’t happen overnight. It’s worth investing the time to develop real, lasting relationships with editors, writers, potential clients and peers because it builds a foundation that’s beneficial for your business in the long term.