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Doctor in the Haus

Doctor in the Haus

Jan 23 2015

Lost in Translation

  Dear Doctor, I just started working at an architecture firm, after spending many years in the financial industry. It’s been an exciting career change. As part of my business development activities, I have been attending rehearsals with the partners and project teams as they prepare for interviews. Since I’m a newbie to this industry, […]

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Doctor in the Haus

Dec 17 2014

Brand-Aid

Dear Doctor, Recently, our partners told me that they want to refresh our brand. We’re a 53-year-old architecture firm. I’ve heard a lot about branding, but I’m not sure what that means. Do we have to design a new logo, create a new website, change our name? It sounds like a lot of work, and […]

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Doctor in the Haus

Nov 24 2014

Behind Schedule

  Dear Doctor, Our firm finished a great project six months ago, and I feel like we missed the boat in terms of getting PR. Although it’s a great project, we never told anyone about it. We didn’t send it out to a lot of publications, and we didn’t do a press release when it […]

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Doctor in the Haus

Nov 15 2014

Social in SoHo

  Dear Doctor, I am a 40-something marketing director at a mid-sized architecture firm in New York City. Our firm works with many of the city’s top developers, and we seem to be on the radar of most of the editors and journalists that cover architecture. Here’s my dilemma: our partners are do not naturally […]

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Doctor in the Haus

Nov 1 2014

Building from Scratch

  Dear Doctor, I am an architect with ten years of experience who recently opened my own architecture firm with three colleagues. Each of us comes from large, well-known firms with very high profiles, so getting press for our projects was relatively easy.  Now that we have our own firm – although we have strong […]

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