Architecture

Oct 5 2015

Architecture & Design Film Festival – Kyle Bergman Q+A

Here in New York City, it’s Architecture and Design Month “Archtober” (ärk’tōbər)! It’s the fifth annual month-long festival of architecture activities, programs and exhibitions taking place during the month of October. Around the globe, there are a bounty of cultural festivals that also celebrate excellent architecture and great design and, this month, we’re highlighting some […]

Sep 29 2015

Be the Leader of the Pack

Three ways to position yourself as a thought leader in your industry You’ve made it to part three of our September Strategies series. We’ve given you insight into creating a brand identity that matches your business goals and advice on how to create a communications plan that will achieve those goals. In this blog […]

Sep 22 2015

September success strategies

Four steps for creating a powerful communications plan If you read our previous blog post regarding re-calibrating your brand, you’ve taken the first step towards long-term success. Ok, so you’ve gone through the mini-branding evaluation. You’ve identified the specific types of clients you want, clarified your direct and indirect competitors, defined your differentiators, aligned your […]

Sep 16 2015

Fall in love (again) with your brand

Do you feel the cool breeze signaling the beginning of autumn? Don’t let your business hibernate until the new year. Take control of the remaining months and end the year with a bang! Our three-part September blog series will help you give your business a mini-brand makeover, create an end-of-the year communications plan, and showcase […]

Aug 16 2015

Stuck in the city this summer? ‘Escape’ with your Netflix queue

Welcome to our inaugural Summer Haus edition! We are still weeks away from the final days of summer, so let’s lather on the sunscreen, take a sip of our cold brew, and delve into Hausman’s very first summer guide. Dreaming of taking a vacation to the south of France and reliving the Bohemian 1900s surrounded by Belle […]

Jul 31 2015

Maximize Your Growth Potential: Put Your Best Relationships Forward

Summer is in full swing, but it’s not too late to start developing a solid business strategy for the Fall, so we’ll round out our snapshot of “A Three-Phase Program to Fast-Track Your Design Business for Profit.” Dr. Tami Hausman participated in the panel at the 2015 AIA National Convention in May, along with Lisa Henry, CEO of Greenway […]

Jul 20 2015

Design on the Haus’ 200th Post: Communicate with impact!

Summer is the perfect time to do some strategic thinking, so we’ll continue our snapshot of “A Three-Phase Program to Fast-Track Your Design Business for Profit.” Dr. Tami Hausman participated in the panel at the 2015 AIA National Convention in May, along with Lisa Henry, CEO of Greenway Group, and Stephen Whitehorn, managing principal of Whitehorn Financial Group. In […]

Jul 9 2015

Strategic Planning: A Concise Overview

We know that the summer is usually a slow time, but it’s exactly the right time to do some stratetgic thinking! For example, have you ever thought about developing – and implementing – a goal-oriented business strategy? How you can communicate more effectively about your projects to win the next ones? Ways that you […]

Jun 29 2015

FunHaus: A New Way to (Re)View the New Whitney

This post is the first in our new series “FunHaus” where we explore the people, places, and things we love. Enter the FunHaus! “A new standard for online journalism,” commented Bencharif on the The New York Times’ review of the new Whitney Museum. We couldn’t agree more. The review, if that’s still the right word […]

Jun 22 2015

The Heart and Soul of Buildings: Architecture as Experience

This month, we’re focusing on the experience of architecture. We welcome our special guest blogger, architectural historian John Kriskiewicz, Assoc. AIA, who takes us on a journey through two iconic New York buildings to illustrate his views on “architecture as experience.” A native New Yorker, John holds a professional degree in architecture from Pratt Institute […]

Jun 15 2015

Virtual Architecture: Use Digital Media and Share the Experience

The “experience” of architecture is multi-sensory. Visiting a building in person can evoke a complex set of stimuli and sensations, from how light enters the space to the way a stone floor “feels” beneath your feet. When it comes to promoting your work and trying to share this experience with the media, you can invite […]

May 26 2015

Communicate Your Work with Strong Architectural Photography

Photography is an essential marketing tool for architects, but too many firms fall short on photographically documenting their buildings. Architectural photography has the ability to show a building “in action” — demonstrating how people use and live in it, showing off programmatic elements and telling the building’s story. But you should take care that […]