Author Archives: hausman

Dec 15 2015

Season’s Greetings

Especially in the end-of-year rush, contacting an already-busy person can be frustrating. It’s important to keep in mind that communication is a process, not an instantaneous event. Now as always, reaching out to an influential individual requires equal parts tact, savvy, and persistence.   1. Lay the Groundwork for Connecting Check your networks to see […]

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Dec 2 2015

List Wish

December. During this last month of the year, it’s natural to look back and reflect on what we can improve upon in our lives and work. One item that frequently pops up is time management. Over the next few weeks we’ll look at ways to become more efficient and organized.   It’s something we all […]

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Nov 23 2015

Type Casting

With typography, as in architecture, every detail makes a difference. One of the first steps in constructing your firm’s graphic identity will likely be developing an appropriate logo.   1. First Impressions It makes sense to select a typeface that reflects your firm’s outlook and positioning. To communicate expertise and capability, classic yet versatile fonts […]

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Nov 10 2015

Designing Data for Designers

Architects and engineers are certainly no strangers to conveying complex ideas with drawings. But the art form has come a long way since Vitruvian Man and Corbusier’s Modulor. Data visualization can communicate abstract concepts with depth and clarity. To keep your infographics from becoming infauxgraphics, here are some tips on using them effectively in presentations […]

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Nov 2 2015

Every Picture Tells a Story—Make Sure It’s the Right One

Architecture can be experienced through prose and poetry, but the fullest expression of the art—short of first-hand experience—is image-based. While designers may be in full command of the visual message in their portfolios, when photographs and videos are deployed for marketing and promotional purposes, there are some basic guidelines that help you stay focused on […]

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Oct 23 2015

Fun Haus – Haunted Haus Tour

We’ve reached the end of October and it’s time again for costume parties, scary movies, and, our favorite, haunted “Haus”-es! We’ve scanned the globe to locate the coolest and creepiest abodes. As a primer for this post, read this excellent New York Times article on the subject by Patricia Leigh Brown published back in 1987. […]

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Oct 13 2015

Celebrating Architecture and Design Around the Globe

With the advent of Archtober here in New York, we thought we’d share how the rest of the world celebrates architecture.  Pack your bags, pull out your passports, and get ready for an international design tour-de-force! From our cousins across the pond comes UK: LOVE ARCHITECTURE. The festival is national, taking in this year’s Royal […]

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Oct 5 2015

Architecture & Design Film Festival – Kyle Bergman Q+A

Here in New York City, it’s Architecture and Design Month “Archtober” (ärk’tōbər)! It’s the fifth annual month-long festival of architecture activities, programs and exhibitions taking place during the month of October.  Around the globe, there are a bounty of cultural festivals that also celebrate excellent architecture and great design and, this month, we’re highlighting some […]

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Sep 29 2015

Be the Leader of the Pack

  Three ways to position yourself as a thought leader in your industry You’ve made it to part three of our September Strategies series. We’ve given you insight into creating a brand identity that matches your business goals and advice on how to create a communications plan that will achieve those goals. In this blog […]

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Sep 22 2015

September success strategies

Four steps for creating a powerful communications plan If you read our previous blog post regarding re-calibrating your brand, you’ve taken the first step towards long-term success. Ok, so you’ve gone through the mini-branding evaluation. You’ve identified the specific types of clients you want, clarified your direct and indirect competitors, defined your differentiators, aligned your […]

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Sep 16 2015

Fall in love (again) with your brand

Do you feel the cool breeze signaling the beginning of autumn? Don’t let your business hibernate until the new year. Take control of the remaining months and end the year with a bang! Our three-part September blog series will help you give your business a mini-brand makeover, create an end-of-the year communications plan, and showcase […]

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Aug 31 2015

Summer Haus Art Guide: 8 Outdoor Exhibitions to See Before the End of Summer

Part 3 of Summer Haus is a curated guide of outdoor art exhibits around the globe. Bid farewell to the remaining weeks of summer, soak up the golden sunlight, while checking out these outdoor art exhibitions. Inside Out, Philadelphia (Courtesy of Detroit Institute of Arts) Inside Out, an exhibition organized by the Philadelphia Museum of Art, Detroit Institute of […]

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