Author Archives: hausman
Apr 12 2016
Show Me the Money
As the time to pay the piper (aka Uncle Sam) approaches, just about everybody could benefit from a bit of psychological pick-me-up. To that end, we’ve rounded up a curious selection of architecturally-oriented currencies from around the globe. Hopefully, their finely-wrought renderings will help buoy your spirits—if not your savings account. Which raises the question: […]
Read MoreApr 7 2016
Hausman Opens for Kevin Spacey at the 2016 National AIA Convention*
Does balancing digital and traditional communications make you want to crack your head against the Liberty Bell? Avoid defacing a national treasure and join Tami Hausman, along with Brien McDaniel (FXFowle) and David Roccosalva (Evergreene Architectural arts) at the 2016 National AIA Convention in Philadelphia, where you’ll learn how to leverage multiple marketing delivery methods to achieve […]
Read MoreApr 5 2016
Meaningful Contributions
It’s April, and thoughts turn to taxes—and charitable giving. While it’s too late to reap the benefits of a deduction to eligible organizations in the current filing season, supporting worthy causes throughout 2016 will pay off in both fiscal and feel-good ways. Here, we share a few design-oriented non-profit entities that are deserving of […]
Read MoreMar 22 2016
Marching Forward, Part 3
Wrapping up our March coverage of women in the AEC industries, we’re featuring Fiona Cousins, a mechanical engineer and Principal with Arup. Here, she writes about the price of leadership in the contemporary workplace. What is “all” after all? I’ve spoken to many people about the notion of “having it all” both to satisfy my […]
Read MoreMar 15 2016
Marching Forward, Part 2
Continuing our March focus on women in the AEC industries, we’re featuring Esther Sperber, a New York City-based architect who has written about the relationship between architecture and psychoanalysis. I knew little about the work of an architect when I applied to architecture school, but I clearly remember my excitement when I discovered the design […]
Read MoreMar 8 2016
Marching Forward
Welcome to March, which brings us unpredictable weather, a seemingly endless college basketball tournament, and Women’s History month. We’ve asked several luminaries in the AEC fields to share why they pursued a career in these industries. This week, we’re honored to feature Cynthia Kracauer, Managing Director of the Center for Architecture and the festival director […]
Read MoreFeb 29 2016
Hausman LLC Names Troy Vázquez-Cain Vice President
Hausman LLC continues to expand with exciting new services and enhanced expertise! As part of this growth, Troy Vázquez-Cain was recently named vice president. Over the past four years, Troy has leveraged his PR superpowers to enrich our service offerings and strengthen relationships with the media. In 2016 and beyond, Troy and the entire Hausman […]
Read MoreFeb 29 2016
Drone Videos: Touring a Building Without Leaving Your Desk
The best way to capture the “feel” of a building is by experiencing it in person—stepping inside lets you appreciate the building’s size, as well as light, air movement, and other intangibles. But sometimes an in-person tour isn’t possible due to constraints of geography, budget, or time. At Legacy Building Solutions, we have found drone videos […]
Read MoreFeb 11 2016
Love Letters
This month, taking a cue from St. Valentine, we’ll take a look at some communications tools we love, like very much, are strongly attached to, respect and admire. (We admit it, technology can make us a bit fickle.) We’ll also invite some outside experts to share their favorites.
Jan 30 2016
The Doctor Presents “PR Take 5”
Most A/E/C firms have the know-how to design and engineer, but oftentimes they lack the ability to effectively communicate about it, resulting in the loss of press opportunities. On January 26, in collaboration with the New York Chapter of the Society for Marketing Professional Services (SMPS), The Doctor (aka Tami Hausman) hosted a live webinar […]
Read MoreJan 26 2016
(Very) Moving Pictures
We’ve seen image-based digital content evolve from heavy-handed clip “art” to nearly theater-quality movie files. Video has become the essential story-telling tool for all manner of brands. It is available in an increasingly wide variety of structured formats, as well as standard point-and-shoot films. Hardware needs can be as basic as a tablet, smartphone, or […]
Read MoreJan 19 2016
Writing for the Web
Once upon a time, basic writing skills centered on spelling and syntax. Now, for web-focused writing, a facility with algorithms can be added to that list. Of course, that expertise is actually the dominion of search engines, which filter and favor content that best conforms to their models. ¶ Three tools have emerged as effective […]
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